Samantha Jade, presenter James Tobin and McGrath Foundation director Tracy Bevan joined forces for a campaign launched in August 2024, ahead of Breast Cancer Awareness Month. The appeal asked Australians to raise funds for specialist nursing support, with Jade planning a pink-party fundraiser.
Who was in the McGrath Foundation’s “super squad”?
The campaign’s public faces were singer Samantha Jade, presenter James Tobin and Foundation director Tracy Bevan. PerthNow reported that the campaign launched on the Monday before its 6 August 2024 article, 57 days before Breast Cancer Awareness Month began in October. PerthNow’s campaign report
What was the campaign asking people to do?
Its immediate appeal was to raise funds for specialist nursing support. Jade said her mother had experienced cancer—not breast cancer—and had found a tumour in her breast. Jade planned to host a pink party fundraiser. PerthNow’s interview and campaign coverage
For readers who wanted to take part, the Foundation’s fundraising portal supports registering a fundraiser and provides guidance. People can also consider making a direct donation or volunteering; check the Foundation’s current options and requirements at its fundraising portal. If hosting a themed event, decorations are an optional event-planning choice, not a donation: buying supplies does not in itself support the Foundation.
#1 Best Overall
- Support with Style: This breast cancer awareness ribbon set includes two rolls—one pink and one white—each measuring 0.4 inch wide by 14.7 ft long, for a total of 29.4 ft. The classic pink ribbon breast cancer awareness color instantly communicates hope and solidarity. Whether used in fundraising events, awareness walks, or survivor celebrations, these breast cancer ribbons help you create heartfelt displays that carry a meaningful message.
- Premium Satin for a Smooth Finish: Crafted from high-quality satin, these breast cancer ribbons for crafts feature a silky texture and subtle sheen that elevates any project. The durable weave resists fraying and holds its shape, making it ideal for long-lasting displays. From decorative bows to table accents, the smooth finish adds elegance to your breast cancer awareness decor while keeping the message front and center.
- Perfect for Crafts and Decorations: With 29.4 ft of ribbon in total, this set offers plenty of material for DIY projects. Use the pink ribbon breast cancer awareness satin to create pins, sashes, floral arrangements, or awareness gift wrapping. It’s also great for accenting breast cancer party decorations or adding personal touches to balloon arches and fundraising booth setups.
- Easy to Work With: This breast cancer awareness ribbon is flexible and lightweight, allowing it to be easily tied, curled, or layered. Whether you’re a professional event planner or simply organizing a local awareness event, the ribbons handle smoothly without tangling. Cut them to any length you need for crafts, banners, or memorial tributes, ensuring a custom fit for your vision.
- Versatile for Awareness Campaigns: From large-scale charity galas to community 5K walks, this pink and white ribbon set adapts to a variety of breast cancer awareness occasions. Use it to make survivor honor cords, decorate tables, or create awareness wristbands. The timeless design keeps the focus on spreading hope and support while adding a touch of beauty to every setup.
What did the campaign report achieve?
History Will Be Kind, the public relations agency behind the campaign, reported the following results in its 2024 case study. These are agency-reported campaign metrics, not independently audited measures:
| Measure | Agency-reported result |
|---|---|
| Combined reach | 39.7 million |
| Positive sentiment | 100% |
| Coverage that included spokesperson commentary | 73% |
| Email open rate | 27% |
| Social-content click-through rate | 4.82% |
| Landing-page views via social | More than 1,200 |
The agency says its work included interviews and media outreach, fundraising guidance developed with celebrity experts, and a competition offering a chance to partner with the experts on a local event. History Will Be Kind’s 2024 campaign case study
Rank #2
- Breast Cancer Awareness Theme: This set includes 2 rolls of decorative breast cancer ribbon featuring classic pink ribbon symbols in coordinating pink and white designs. The meaningful patterns help promote hope, strength, and support, making them ideal for awareness events, fundraising activities, survivor celebrations, and community outreach programs.
- Generous Size for Multiple Projects: Each roll measures approximately 2.5 inches wide and 5 yards long, providing a total of 10 yards for various decorating and crafting needs. Whether creating bows, wreaths, gift packaging, floral arrangements, or event decorations, this versatile breast cancer awareness ribbon offers ample length for both personal and organizational projects.
- Wired Edge for Easy Shaping: Designed as a premium breast cancer wired ribbon, each ribbon features flexible wired edges that help maintain beautiful loops, folds, and bow shapes. The sturdy construction allows for easy shaping and repositioning, making it suitable for wreath making, centerpiece decorations, and DIY crafts.
- Ideal for Awareness Events and Fundraisers: This decorative cancer ribbon is perfect for breast cancer awareness walks, fundraising events, charity campaigns, support groups, survivor celebrations, memorial displays, and pink-themed awareness activities. The symbolic ribbon patterns help create meaningful decorations for important causes.
- Versatile Decoration and Gift Wrapping Ribbon: Suitable for wreath bows, gift wrapping, scrapbooking, sewing projects, floral designs, party decorations, and awareness campaigns, this pink ribbon set combines decorative appeal with an inspiring message. The coordinated pink and white designs add a thoughtful touch to gifts, crafts, and event décor while promoting breast cancer awareness.
How did people featured in the coverage support the appeal?
PerthNow also profiled Rose Howells, who said she raised more than $6,000 by shaving her head before chemotherapy. That was Howells’ personal fundraising effort; it was not reported as the campaign’s overall total. She offered this personal advice: “If you feel there’s something wrong — you know your body — go get that checked.” It is her own perspective, not clinical guidance. PerthNow’s coverage
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What cancer support does the Foundation provide now?
The 2024 appeal focused on breast cancer, but the Foundation’s current website describes a broader remit: free expert nursing care and support for people experiencing any type of cancer and their families throughout Australia. The Foundation’s homepage currently lists 430 nurses, 186,000 families supported and 294,799 nursing hours; these are current homepage figures, not results from the 2024 campaign, and may change. McGrath Foundation homepage
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Rank #3
- Size: 10 yards per spool, 1 piece per package
- Grosgrain Fabric: 100% polyester, washable, dry-cleanable, non-shrink, color-fast
- Excellent Printing: Clearly printed pattern and vibrant colors
- Exclusive Pattern: Unique design makes your decor eye-catching
- Range of Uses: Perfect for hair bows; cheer bows; ribbon crafts; scrapbooking; gift wrapping; party decoration; wreath
The Foundation’s history traces its beginnings to Jane McGrath’s vision that families experiencing breast cancer should have free access to a breast care nurse wherever they lived. The organisation says its purpose has since expanded to include all cancers. McGrath Foundation history
Quick Recap
Rank #4
- Package Includes: Includes 100 high-quality pink ribbon awareness pins — ideal for breast cancer events, team fundraisers, survivor gatherings, and community outreach. Generous quantity supports group use or sharing with family, friends, and volunteers to show care and solidarity
- Premium Material: Crafted from smooth satin fabric — soft, vibrant, and colorfast. Each pin features a secure, easy-open clasp for effortless attachment. Durable construction, reusable without fading. Spot clean only (do not submerge in water)
- Meaningful Ribbon: The pink ribbon is the internationally recognized symbol of Breast Cancer Awareness Month (October). Wearing it shows support, sparks conversation, and helps raise awareness among those unfamiliar with the cause. A simple but powerful way to honor survivors, remember loved ones, and encourage prevention efforts
- How to Use: Easy to pin onto hats, backpacks, lanyards, scrub uniforms, jackets, dresses, or bags. Wear them to show your support, start a meaningful conversation, or quietly encourage someone fighting breast cancer. A small gesture that can lift spirits and build community
- Occasions: Perfect for Breast Cancer Awareness Month events, charity walks (like Race for the Cure), fundraising galas, memorials, survivor celebrations, school dress-down days, corporate Pink Fridays, road races, marathons, and volunteer activities. A go-to accessory for any event dedicated to awareness, remembrance, or hope
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