Rare Beauty was estimated to be worth around $2.7 billion in a Fortune report published October 22, 2025. That is a reported estimate—not a valuation Rare Beauty confirmed in a company statement or a price established by a disclosed transaction in the available reporting.
What does the $2.7 billion figure mean?
Fortune reported that estimates put Selena Gomez’s cosmetics brand at around $2.7 billion in 2025. The distinction matters: the figure is attributed to Fortune’s reporting, and should not be read as an exact, company-confirmed measure of Rare Beauty’s worth.
The available sources do not provide a primary company disclosure or a completed transaction establishing that valuation. They also do not identify a valuation method or publish the underlying financial data needed to assess how the estimate was calculated.
How does it compare with earlier reporting?
| Report | Valuation or financial figure | What the figure represents |
|---|---|---|
| TIME, 2024 | $2 billion | Reported valuation; not presented here as a transaction price or company-confirmed figure. |
| Fortune, October 22, 2025 | Around $2.7 billion | Estimated valuation reported by Fortune, not confirmed by the company in the available sources. |
TIME also reported that Rare Beauty had $400 million in sales for the 12 months ending in May 2024. That is a period-specific sales figure, not a statement of current annual sales. Because the valuation reports are dated and the available sources do not establish comparable underlying financial data, the figures do not by themselves verify a change in value or support a company growth calculation.
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- Sephora Favorites Vacay All Day 9-Piece Makeup & Skincare Value Set
- ASSORTED BEAUTY PRODUCTS - Includes a mix of full-size, deluxe-size, and mini-size makeup and skincare items for lips, face, and brows.
- MULTI-STEP ROUTINE - Features lip gloss, blush balm, brow gel, setting spray, hydrating cream, and primer for everyday use.
- WHAT’S INCLUDED - Rare Beauty Lip Gloss (Full Size); Sol de Janeiro Dewy Cream (Deluxe); REFY Lip Gloss (Mini); Glossier Balm Dotcom (Full Size); Anastasia Beverly Hills Brow Gel (Mini)
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What is behind Rare Beauty’s business and impact profile?
Rare Beauty sells cosmetics, including blush products such as its Soft Pinch Liquid Blush, shown on the official Rare Beauty website. A brand’s products and retail presence provide business context, but they do not independently confirm a valuation.
Fortune reported that 1% of Rare Beauty sales goes to the Rare Impact Fund, which focuses on youth mental health services and education. This is part of the brand’s impact profile, not evidence for how the valuation estimate was reached.
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- 2-Piece Lash & Brow Set: Includes a volumizing mascara and clear lifting gel for a complete, eye-enhancing routine. Buildable Volume Mascara: Lightweight, water-resistant formula lifts and lengthens without clumping or flaking. Flexible Brow Gel: Universal clear formula shapes, smooths, and sets brows with a strong yet comfortable hold. Long-Lasting Performance: Both products resist humidity, sweat, and natural oils for wear that lasts all day. Effortless Definition: Perfect for creating fuller-looking lashes and naturally sculpted brows with minimal effort.
In an announcement distributed through PR Newswire, Rare Beauty said it would launch in Ulta Beauty stores and online beginning February 1, 2026. The announcement describes a planned launch; it does not establish current availability in every store or online assortment.
What was reported about ownership and a possible sale?
Axios reported in September 2024 that Rare Beauty had paused a sale process and described Gomez as its largest shareholder. The report also said the company’s capitalization details were unclear. This is historical reporting; it does not establish the current ownership breakdown or whether the company is pursuing a sale now.
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- Rare Beauty Limited Edition Selena's Essential Eye Duo
- INCLUDES: 0.04 oz / 1.3 g Eyeshadow Stick in shade Perspective (deep golden olive) and a 0.27 fl oz / 8 mL Mascara in shade Black.
- What Else You Need to Know: The All of the Above Weightless Eyeshadow Stick in Perspective will line, shade, and smoke out eyes all in one. The Perfect Strokes Universal Volumizing Mascara finishes the look for lush, long, lifted lashes, no matter your lash type.
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Is Rare Beauty worth $2.7 billion?
The careful answer is that Fortune reported an estimate of around $2.7 billion in October 2025. The available reporting does not establish that Rare Beauty confirmed this figure or that a transaction validated it. TIME’s earlier $2 billion report and its period-specific sales figure are useful context, but they are not a like-for-like audited valuation comparison.
Quick Recap
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- These makeup brushes are suitable for applying, blending, and shading products such as foundation, powder, eyeshadow, concealer, blush, and highlighter
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- BODY & HAIR ESSENTIALS: This mini body care gift set is infused with the joyful Awaken Confidence scent, blending notes of juicy peach, orange blossom, and white sandalwood for a fresh, uplifting experience.
- SKIN-SOFTENING: The Find Comfort Bouncy Body Cream delivers long-lasting hydration for up to 24 hours, leaving skin feeling softer, smoother, plumper, and visibly more even.
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