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Em 31 de janeiro de 2024, Rachel Reis passou a ser representada pela Xirê Eventos, com Andrea Franco como sua nova empresária, segundo anúncio publicado pela POPLine. A mesma reportagem identificou Jorge Velloso como o empresário anterior. As fontes consultadas não confirmam se essa parceria continua vigente em outubro de 2026.
Quem passou a empresariar Rachel Reis?
A POPLine informou que Andrea Franco assumiria o empresariamento de Rachel Reis pela Xirê Eventos. A notícia foi publicada em 31 de janeiro de 2024 e deve ser entendida como o registro daquele anúncio, não como confirmação da representação atual.
Rachel disse à POPLine: “Me sinto muito feliz com a entrada de Andrea. Já conhecia o trabalho dela com Gilsons e admirava de longe. Tô num processo de mudanças e recomeços na minha carreira e acredito que tê-la como minha parceira nesta jornada faz total sentido. Vamos longe!”
O que é a Xirê Eventos?
Na reportagem, a Xirê é descrita como uma empresa que atua em empresariamento e planejamento de carreira, agenciamento e representação artística, criação de conteúdo e branding para entretenimento. O texto também a apresenta como selo musical e cita sua atuação em curadoria e produção de projetos. À época, a empresa cuidava da carreira dos Gilsons.
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Quem era o empresário anterior?
A reportagem da POPLine identifica Jorge Velloso como o empresário que geria a carreira de Rachel Reis antes da chegada de Andrea Franco.
O que Rachel e Andrea disseram sobre a parceria?
Andrea Franco, identificada pela POPLine como CEO da Xirê, afirmou: “Muito feliz com essa parceria. Acredito muito no trabalho com a Rachel, uma artista de tamanho talento e com uma carreira em construção, de trabalho perene. Começamos 2024 traçando objetivos sempre de olho no longo prazo, com realizações importantes em breve”.
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A reportagem também atribuiu a Franco 25 anos de experiência em diversas áreas da cultura brasileira. Essa informação é uma afirmação biográfica publicada pela POPLine em 2024, não uma estatística independente.
Qual era o contexto da carreira de Rachel Reis?
Ao noticiar a mudança de empresariamento, a POPLine mencionou o EP “Encosta”, o destaque da faixa “Maresia” e a indicação de “Meu Esquema” ao Grammy Latino de 2023, na categoria Melhor Álbum de Rock ou Música Alternativa em Língua Portuguesa. A matéria também relatou que Reis venceu como Artista Revelação no Prêmio APCA. Esses dados são os apresentados pela reportagem de 2024; não houve consulta a registros primários das premiações para este artigo.
Fontes e situação atual
A notícia original foi publicada pela POPLine em 31 de janeiro de 2024. Mundo da Música publicou a mesma notícia e as mesmas declarações, enquanto Aconteceu Bicas atribuiu a informação à POPLine. Essas publicações repercutem o anúncio; não confirmam por si só se o vínculo permanece ativo em 2026.
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