Netflix acquired Ready Player Me, an Estonia-based avatar platform, to support a plan for players to carry their identity and fandom across games. The deal was reported on December 19, 2025, but Netflix did not announce a launch date or identify any games set to support the feature. The cross-game avatar experience remains a stated ambition, not a confirmed live feature.
What Netflix acquired
TechCrunch reported on December 19, 2025, that Netflix was acquiring Ready Player Me. Fenwick, the law firm representing Ready Player Me in the transaction, also described the acquisition and Netflix’s plan to use the company’s development tools and infrastructure for avatars that can travel across games. TechCrunch · Fenwick
Ready Player Me was an Estonia-based avatar-creation platform. Its CEO, Timmu Tõke, said the team would join Netflix and contribute cross-game avatar technology. TechCrunch reported that the team had around 20 people; after Netflix corrected its earlier account, the report said only one of the four founders, CTO Rainer Selvet, was joining Netflix. TechCrunch
What Netflix said it wanted to build
The stated goal is persistent player identity across games: Netflix subscribers would be able to carry their personas and fandom from one game to another. Tõke described Ready Player Me’s long-standing vision as enabling “avatars and identities to travel across many games and virtual worlds.” He also said the team was joining Netflix “to scale our tech and expertise to a global audience and contribute to the exciting vision Netflix has for gaming.” TechCrunch
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The announcement did not identify which Netflix games would use avatars, what users could customize, whether the avatars would work outside Netflix, or when the feature might launch. Those implementation details have not been established by the cited announcements.
What the deal cost—and what the $72 million figure means
Netflix and Ready Player Me did not disclose the acquisition price or other financial terms in the cited reporting. TechCrunch reported that Ready Player Me had previously raised $72 million in venture funding; that figure is the company’s prior funding, not the purchase price. TechCrunch
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What happened to Ready Player Me’s existing service
TechCrunch reported that Ready Player Me planned to wind down its services, including the online avatar-creation tool PlayerZero, on January 31, 2026. That report establishes the scheduled date, but does not independently confirm whether the shutdown took place as planned. Its current operational status is therefore unresolved in the cited sources; do not assume the tool is still available. TechCrunch
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What players can conclude
- Netflix’s acquisition gives it Ready Player Me’s avatar technology and expertise for its gaming strategy.
- The announced aim is to let subscribers carry a persona and fandom across games, but no launch date or first supported games were named.
- The purchase price is undisclosed; $72 million refers to Ready Player Me’s reported prior venture funding.
- The reported January 31, 2026, service wind-down was a scheduled plan, not confirmation of the service’s present status.
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