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Meghan Markle announced on February 18, 2025, that her lifestyle brand American Riviera Orchard would become As Ever. The name changed; the fruit preserves did not: her announcement promised they would remain, and As Ever’s current catalog lists raspberry and strawberry spreads and orange marmalade.
Why did Meghan Markle rename the brand As Ever?
Markle said the name American Riviera Orchard felt too limiting for a business intended to offer a wider range of products. The Associated Press reported the announcement on February 18, 2025, when she introduced As Ever as the new name for the lifestyle venture. Associated Press
Will Meghan Markle still sell jam?
Yes. In her announcement video, Markle said, “Of course there will be fruit preserves,” and added, “I think we’re all clear at this point that jam is my jam.” The current As Ever storefront lists raspberry spread, strawberry spread, and orange marmalade, so preserves remain part of the assortment. Associated Press As Ever shop As Ever product catalog
What does As Ever sell?
As Ever is broader than a jam business. When its official storefront was checked on October 8, 2026, it showed fruit spreads alongside honey, tea, candles, wine, and gift items, including a holiday advent calendar. Catalog listings and stock can change. As Ever shop As Ever product catalog
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- Use Stonewall Seedless Raspberry Preserves as a fruit spread for breakfast, spreading on toast or bread
- Experience the sweetness of red, ripe raspberries in our seedless red raspberry jam
- Spread that great taste of our jams, jellies & preserves from breakfast to dessert
- Try mixing our raspberry jam seedless in dessert recipes or hot cereals
- Stonewall Kitchen Family of Brands: Award winning gourmet food and gifts loved around the world, featuring Stonewall Kitchen Gifts and brands such as Michel Design Works, Montebello, Napa Valley Naturals, Vermont Coffee Company
At that time, the catalog listed Raspberry Spread for $12 and a Fruit Spread Trio for $36. Those are brand-listed prices observed on October 8, 2026, not fixed prices or independent assessments of the products. As Ever product catalog
When did As Ever launch?
- February 18, 2025: Markle announced the As Ever name, replacing American Riviera Orchard. Associated Press
- March 4, 2025: The brand introduced As Ever as a gourmet and lifestyle brand. As Ever announcement
- April 2, 2025: The first collection, comprising eight signature products according to the brand, went on sale. As Ever launch announcement
Where can customers buy As Ever products?
As Ever’s press kit says its products are available exclusively through AsEver.com and nationwide across all 50 U.S. states. That is the brand’s stated distribution; the cited information does not establish that As Ever-branded products are available on Amazon or other third-party marketplaces. As Ever press kit
Quick Recap
Best Value
- Stonewall Kitchen Hot Pepper Jelly for cream cheese; a condiment to pair with cheese, bread or pastries
- Hot pepper jam is an essential pantry item for home cooks to create a quick no nonsense appetizer
- Spicy jelly with hot peppers adds some heat for a sweet and savory combination
- Serve Hot Pepper Jelly as a spicy jam with select cheeses and slices of crusty French bread. You can also use this hot pepper jelly for cream cheese
- From a 1991 local farmers' market start with a few dozen hand-labeled items, Stonewall Kitchen is now home to a growing family of brands. Our products are expertly made with premium ingredients from decades of testing and producing specialty foods
Rank #4
- Stonewall Kitchen Products Jams & Preserves; This fruit jam spread is ideal for breakfast on toast, building charcuterie boards or adding to pastries
- A must-have in the pantry; our jams, jellies & preserves are a perfect gift for anyone who loves our jam products
- Stonewall Kitchen jam bursting with the intense flavors of generously sized chunks of cherries
- Cherry fruit spread is great to spread over breakfast breads and pastries or try it warmed over vanilla ice cream
- From a local farmers' market in 1991 to today, Stonewall Kitchens has grown like-minded lifestyle brands, making specialty food for the home with premium ingredients, decades of dreaming, testing, and producing the best in food and fine home living
Rank #3
- Skinnygirl preserves are a simple, fun way to enjoy your preserves
- Delicious low calorie strawberry preserves made with real Rosé wine
- Sugar free, fat free and just 10 calories per serving
- Refrigerate After Opening
- Gluten Free
Rank #2
- Easy to spread, enjoy this curd on toast, biscuits, muffins, pastries or even as a cake filling.
- Ingredients: Sugar, Salted Butter, Lemon Juice, Free Range Egg Yolk, Free Range Whole Egg, Acidity Regulator: Citric Acid; Gelling Agent: Citrus Pectin; Lemon Oil. Gluten free, made in a nut free factory, suitable for vegetarians.
- 11 ounce jar.
- The Wilkin family has been farming in Tiptree, Essex, since 1757, and making quality preserves since 1885. Majority of the fruit used in Tiptree jars are grown on their own farm, ensuring fruit is hand picked with care at the most optimal time.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
