Recommended Free Tools
McDonald’s Japan’s 2025 Street Fighter burger collaboration paired three burgers with Ryu, Chun-Li, and Ken. The character matchups make the campaign feel like more than a familiar fast-food tie-in: each fighter got a distinct menu concept. Calling the collab “perfect” is an opinion—but as a piece of character-driven marketing, it landed neatly.
What were the McDonald’s Street Fighter burgers?
McDonald’s Holdings Company (Japan), Ltd. launched the limited-period promotion on October 22, 2025, describing it as its first collaboration with the Street Fighter franchise. The company reported seven promotional items in the launch lineup; these were the three burgers:
| Burger | Character association | Reported concept |
|---|---|---|
| Roasted Garlic Mayo Egg Teriyaki | Ryu | Teriyaki burger with roasted garlic mayonnaise and egg |
| Yurinchi Mayo Chicken | Chun-Li | Yurinchi-style chicken burger with mayonnaise |
| Torichi | Ken | Triple cheeseburger |
The company named the three burgers in its October 16, 2025 announcement. The character pairings and further menu descriptions were reported by Time Out Tokyo.
Why the character match works
Ryu: a familiar, hearty classic
Ryu’s teriyaki burger combines roasted garlic mayonnaise and egg. It reads as the substantial, dependable choice in the lineup—an apt fit for the franchise’s iconic, disciplined fighter.
#1 Best Overall
- Video Game Nostalgia - Relive the iconic battles from Street Fighter II with this officially licensed 1:12 scale Sagat action figure, capturing the essence of classic arcade gaming
- Highly Articulated Figure - Sagat is fully poseable with interchangeable heads, hands, Tiger Shot effect piece and stand that allows for a variety of dynamic poses and perfect for recreating his signature moves like Tiger Shot, Tiger Uppercut and Tiger Knee
- Collector’s Packaging - Packaged in premium, arcade-style packaging inspired by the original Street Fighter II arcade game
- Jada Toys - Delivers top-quality action figures with meticulous attention to detail, making this Sagat figure a must-have for Street Fighter fans and collectors.
Chun-Li: a distinct chicken option
Chun-Li’s yurinchi mayo chicken gives the menu a different center of gravity from the beef-based concepts. The pairing connects a recognizable Japanese-style chicken preparation with the series’ most prominent female fighter.
Ken: an all-in triple cheeseburger
Ken’s Torichi is described as a triple cheeseburger, making it the most overtly stacked concept of the three. That boldness suits the fiery rival without requiring the menu to explain the joke.
Rank #2
- GENUINE: Licensed from Capcom
- COLLECTOR GRADE: Over 20 points of articulation, high-quality window box packaging. `
- READY TO PLAY: Includes alternate hands, head, and interchangeable arms and legs
- SIZE: 1:12 scale, 6” tall
- AGE: 13+
Those are interpretations of the concepts, not claims about flavor or quality: the cited coverage does not provide taste-test results, prices, or nutrition data for an objective ranking.
Was the McDonald’s Street Fighter collab in the U.S.?
The coverage describes a McDonald’s Japan campaign, not a U.S. launch. The available sources do not document these burgers being offered on McDonald’s U.S. menus.
Rank #3
- VIDEO GAME NOSTALGIA: Street Fighter II - Licensed from Capcom
- COLLECTOR GRADE: Premium packaging
- SIZE: 1:12 scale, 6” tall
- AGE: 13+
- READY TO PLAY: Includes interchangeable heads, hands, and accessories.
What else was part of the promotion?
McDonald’s said the October 22 launch included seven limited-period items overall, so the three burgers were only part of the lineup. Launch coverage also described themed drinks and Street Fighter packaging. Those descriptions do not establish that packaging or any collectible was sold separately.
GAME Watch’s campaign report describes a Street Fighter II collaboration and notes a Street Fighter 6 tie-in. That does not establish that buying Street Fighter 6 unlocked campaign rewards, or that any rewards can still be obtained.
Rank #4
- VIDEO GAME NOSTALGIA: Street Fighter II - Licensed from Capcom
- COLLECTOR GRADE: Premium packaging
- READY TO PLAY: Includes alternate hands, head, and kick fire accessory
- SIZE: 1:12 scale, 6” tall
- Age 13+
Is the promotion still available?
The launch was described as limited-period, but the cited company report and coverage do not state an exact end date or establish whether the burgers or related campaign items are currently sold. The documented launch date is October 22, 2025; current menu availability cannot be confirmed from these sources.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
