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What Double Thumbs Up means
Netflix introduced Double Thumbs Up globally on April 11, 2022, as a third rating choice alongside thumbs up and thumbs down. Netflix’s English interface labels the choices I like this, Love this!, and Not for me. Labels and placement can vary by language, device, and interface version.
| Netflix control | What you are telling Netflix | When to use it |
|---|---|---|
| Thumbs down | “Not for me.” | You want to reduce closely related suggestions, while understanding this is not a guaranteed permanent block. |
| Thumbs up | “I like this.” | You enjoyed the title and may want similar recommendations. |
| Double Thumbs Up | “Love this!” | You especially loved it and want Netflix to look for more specific connections. |
Netflix says a normal thumbs up supports similar suggestions, while Double Thumbs Up signals that you are “really into” a title. For example, loving Bridgerton could encourage recommendations connected to its cast or Shondaland productions, not just more shows with the same genre label. See Netflix’s launch explanation at About Netflix.
How to give a title a Double Thumbs Up
The control is attached to the selected profile’s rating. Netflix changes layouts periodically, so the icon may not be in exactly the same place on every television, streaming stick, game console, browser, or app.
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Smart TV or streaming device
- Open Netflix and select the profile you want to use.
- Open the movie or series information page.
- Find the thumbs or rating control near options such as Play, My List, or the title details.
- Select the rating control.
- Choose Double Thumbs Up or Love this!.
Return to browsing after saving the rating. The exact remote sequence depends on the device and its current Netflix interface.
Netflix.com in a browser
- Go to Netflix.com and sign in.
- Choose the correct profile.
- Open the title’s details page.
- Select the thumbs or rating icon.
- Choose the two-thumbs-up option.
Netflix specifically identifies Netflix.com as a place where ratings can be saved. Its current instructions are in the Netflix Help Center.
Android or iPhone
- Open the Netflix app and select a profile.
- Open the movie or series details.
- Tap the thumbs or rating control.
- Tap Love this! (the Double Thumbs Up choice).
Reporting from August 2023 said Netflix also exposed rating controls during playback or end credits on mobile. That placement depends on the app version and device, so use the title details page if you do not see the control while watching.
What happens after you use it?
Netflix records the rating on the profile that submitted it and uses it as one input in personalization. It may make recommendations more concentrated around a title’s genre, cast, creators, themes, or related viewing patterns. Netflix continually updates recommendations and personalizes the rows on your home screen, including which rows appear, which titles they contain, and their order.
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A Double Thumbs Up is not an override command. Netflix also considers viewing history, titles started and completed, how long you watched, genres, title information, language preferences, device, time of day, and the behavior of members with similar tastes. Recent engagement can outweigh older preferences, and the catalog available in your country and plan limits what can be offered. Consequently, a visible change may be gradual or limited to particular rows rather than appearing everywhere at once. Netflix describes these factors in How Netflix’s Recommendations System Works.
Is it two likes, or a public score?
No. Double Thumbs Up is a distinct “love” category, not two independently counted thumbs-up votes. Netflix has not published a numerical multiplier such as “twice the weight,” so do not expect it to carry precisely double the influence of one thumbs up.
The rating is primarily for your profile’s recommendations. It is not a public review, an average score other subscribers can inspect, or a replacement for IMDb or Rotten Tomatoes. Netflix replaced its star interface with thumbs in 2017 partly because people misunderstood stars as universal quality scores; the explanation is in About Netflix’s “Goodbye Stars, Hello Thumbs”.
Choosing the right rating
Use Double Thumbs Up when you truly want more of that kind of experience
- You loved the title rather than merely finishing it.
- You want Netflix to notice a favorite cast member, creator, franchise, tone, or theme.
- You are fine with recommendations becoming more closely related to it.
Use one thumbs up for a title you liked but do not want to emphasize
- You enjoyed it as a one-off.
- You are unsure whether you want many similar titles.
- You liked the format but not every theme, pacing choice, or subject.
Use thumbs down when it is not for you
Thumbs down helps Netflix understand what you are not interested in, but it is not a guaranteed “never show this again” filter because other signals still matter.
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Double Thumbs Up versus My List
These controls serve different purposes:
- Double Thumbs Up tells Netflix what you love and helps train recommendations.
- My List saves a title so you can find it later.
You can use both: rate a favorite to improve personalization and add it to My List if you want a reminder. Netflix’s current homepage guidance explains the saved-content experience at Netflix Tudum.
Does it affect every profile on the account?
The intended effect is profile-based. Rate titles from the profile whose recommendations you want to improve. If several people watch on one profile, their ratings and viewing behavior can muddy the results; a child’s profile may also have different controls and recommendations.
- Use separate profiles for household members.
- Check the profile name before rating.
- If someone else has been using your profile, creating a separate profile is generally a cleaner reset than trying to counteract mixed signals with a few new ratings.
Double Thumbs Up does not change the Netflix catalog, unlock a title, or force the same preferences onto every profile.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to change a rating
Open the same title’s rating control again and select another choice if the interface offers it. If your television or streaming device does not expose the change, use Netflix.com or the current Netflix app, then confirm that you are editing the intended profile. Netflix’s official rating guidance covers saving ratings but does not provide one correction path that is identical on every device.
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Changing a rating does not guarantee that every related recommendation disappears immediately. Netflix may still be responding to recent viewing, completion, browsing, and other activity.
Why recommendations may not change much
- One rating is only one signal among many.
- Recent viewing can outweigh older ratings.
- Starting, abandoning, finishing, replaying, or browsing titles supplies additional evidence.
- Netflix may connect titles through cast, creators, themes, language, or audience behavior rather than a single genre.
- Your region and plan determine which titles are available to recommend.
- Recommendations are predictions, not a manually controlled playlist.
Double Thumbs Up missing? Try these fixes
- Open the title details page. The control may be hidden elsewhere in the current device layout.
- Try Netflix.com or the current mobile app. These are explicitly supported places for saving ratings.
- Update Netflix and the device operating system. Older app versions can expose fewer controls.
- Try another supported device. Older or limited hardware may not show every rating option.
- Check the profile type. Child profiles and restricted interfaces can differ.
- Sign out and back in. This can clear a temporary app-state problem.
- Check the title and rollout. Controls can vary by content type, device, and interface rollout.
- Contact Netflix support if the option is absent on both the web and app versions.
Netflix notes that some older devices may still display stars instead of thumbs. The same help page also cautions that controls are not identical across every device: How to rate TV shows and movies.
The Bottom Line
Use Double Thumbs Up selectively for titles you genuinely love. It is Netflix’s strongest available preference signal—“Love this!”—for the profile you are using, but it has no published 2× weighting, does not create a public score, and cannot guarantee a particular recommendation.
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