Eligible U.S. Instacart+ members can activate Peacock Premium, the ad-supported tier, at no additional cost through their Instacart account. The benefit does not include Peacock Premium Plus, and eligibility rules apply.
What the Instacart+ Peacock benefit includes
The offer provides Peacock Premium, which Instacart describes as ad-supported. It does not upgrade an account to Peacock Premium Plus. Instacart announced the partnership on November 29, 2023; its launch announcement cited more than 80,000 hours of Peacock content and more than 8,000 hours of live sports each year at that time. Those are launch-era figures, not a verified current catalog total. Instacart’s launch announcement provides that dated context.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
Instacart eGift Card | $200.00 | Buy on Amazon |
| 2 |
|
Instacart eGift Card | $100.00 | Buy on Amazon |
| 3 |
|
Instacart Physical Gift Card - $100 | $100.00 | Buy on Amazon |
| 4 |
|
Instacart eGift Card | $25.00 | Buy on Amazon |
| 5 |
|
Instacart Physical Gift Card - $150 | $150.00 | Buy on Amazon |
Who can activate the offer
The benefit is for eligible current Instacart+ members in the United States. Instacart’s promotion help page and benefit terms distinguish these cases:
- Account owner: Only the owner of an Instacart Family Account can activate the benefit. Additional users who receive benefits through that account are not eligible to claim it themselves.
- Instacart Business: Business members must use their Instacart Business account.
- Current Peacock subscribers: The help page says current Peacock subscribers are not eligible to activate the offer. The terms further say existing Premium or Premium Plus subscribers must cancel their Peacock subscription and wait until the end of its billing cycle before using the benefit.
- Trial members: Eligible Instacart+ trial members may receive the offer during their trial. A daily redemption limit and a valid payment method may apply.
Instacart lists Peacock as a U.S.-only benefit on its Instacart+ benefits page.
#1 Best Overall
- GROCERY SHOPPING MADE EASY: Get your entire grocery store list delivered in as fast as 30 minutes. Prefer pick up? Order your groceries online, pick up at your local store, and skip the fees and tipping.
- GROCERY COUPONS AND DEALS: Discover exclusive deals and grocery coupons found only on the Instacart app.
- SHOP GROCERY STORES NEAR YOU: Instacart connects you with over 85,000 supermarkets and stores across North America.
- Redeem in the app: Sign up for Instacart or log into your existing account Enter the main menu Tap Credits, promos & gift cards Enter the code Redeem on the website: Sign up for Instacart or log into your existing account Click Account or your name Click Add promo or gift card Enter the code
- No returns and no refunds on gift cards.
How to activate Peacock Premium
- In the Instacart app or on Instacart.com, open your Instacart+ membership page.
- Find the Peacock offer under Unlock special offers and activate it.
- Continue to Peacock and sign in to an eligible account or create one. The email address for your Peacock account can differ from the one on your Instacart account.
If the offer does not appear, check that you are signed in to the eligible Instacart account and that your membership and account type meet the requirements above.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How long the benefit lasts—and what to check about membership
Access continues while you remain an eligible Instacart+ member and while Instacart keeps the offer available. Instacart reserves the right to change or end the benefit, so it is not a guaranteed permanent feature.
Rank #2
- GROCERY SHOPPING MADE EASY: Get your entire grocery store list delivered in as fast as 30 minutes. Prefer pick up? Order your groceries online, pick up at your local store, and skip the fees and tipping.
- GROCERY COUPONS AND DEALS: Discover exclusive deals and grocery coupons found only on the Instacart app.
- SHOP GROCERY STORES NEAR YOU: Instacart connects you with over 85,000 supermarkets and stores across North America.
- Redeem in the app: Sign up for Instacart or log into your existing account Enter the main menu Tap Credits, promos & gift cards Enter the code Redeem on the website: Sign up for Instacart or log into your existing account Click Account or your name Click Add promo or gift card Enter the code
- No returns and no refunds on gift cards.
Instacart’s terms accessed October 8, 2026 state that membership auto-renews at $99 per year or under the member’s existing membership terms. Because the amount may depend on those terms and can change, check the price and renewal details shown in your own Instacart account before continuing. Trial eligibility does not remove the need to review the membership terms that apply to your account.
Quick Recap
Best Value
- GROCERY SHOPPING MADE EASY: Get your entire grocery store list delivered in as fast as 30 minutes. Prefer pick up? Order your groceries online, pick up at your local store, and skip the fees and tipping.
- GROCERY COUPONS AND DEALS: Discover exclusive deals and grocery coupons found only on the Instacart app.
- SHOP GROCERY STORES NEAR YOU: Instacart connects you with over 85,000 supermarkets and stores across North America.
- THOUGHTFUL GIFT: Share the gift of time by taking a chore off a friend’s or family’s to-do list. Perfect for new parents!
- Redeem in the app: Sign up for Instacart or log into your existing account Enter the main menu Tap Credits, promos & gift cards Enter the code Redeem on the website: Sign up for Instacart or log into your existing account Click Account or your name Click Add promo or gift card Enter the code
Rank #4
- GROCERY SHOPPING MADE EASY: Get your entire grocery store list delivered in as fast as 30 minutes. Prefer pick up? Order your groceries online, pick up at your local store, and skip the fees and tipping.
- GROCERY COUPONS AND DEALS: Discover exclusive deals and grocery coupons found only on the Instacart app.
- SHOP GROCERY STORES NEAR YOU: Instacart connects you with over 85,000 supermarkets and stores across North America.
- THOUGHTFUL GIFT: Share the gift of time by taking a chore off a friend’s or family’s to-do list. Perfect for new parents!
- Redeem in the app: Sign up for Instacart or log into your existing account Enter the main menu Tap Credits, promos & gift cards Enter the code Redeem on the website: Sign up for Instacart or log into your existing account Click Account or your name Click Add promo or gift card Enter the code
Rank #3
- GROCERY SHOPPING MADE EASY: Get your entire grocery store list delivered in as fast as 30 minutes. Prefer pick up? Order your groceries online, pick up at your local store, and skip the fees and tipping.
- GROCERY COUPONS AND DEALS: Discover exclusive deals and grocery coupons found only on the Instacart app.
- SHOP GROCERY STORES NEAR YOU: Instacart connects you with over 85,000 supermarkets and stores across North America.
- THOUGHTFUL GIFT: Share the gift of time by taking a chore off a friend’s or family’s to-do list. Perfect for new parents!
- Redeem in the app: Sign up for Instacart or log into your existing account Enter the main menu Tap Credits, promos & gift cards Enter the code Redeem on the website: Sign up for Instacart or log into your existing account Click Account or your name Click Add promo or gift card Enter the code
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
