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Estimate your station’s outgoing data with total bitrate in Mbps × streaming hours × 0.45 = approximate decimal GB. For example, a continuous 1 Mbps stream uses about 10.8 GB per day, before allowances for overhead or changes in bitrate. If the stream sends both audio and video, include both bitrates.
Calculate the station’s upload data
- Find the outgoing bitrate. Use the total rate your encoder sends to YouTube. If audio and video rates are listed separately, add them; a still image or visualizer can still involve video data.
- Set the duration in hours. Multiply the number of streaming hours by the bitrate.
- Multiply by 0.45. The result is an approximate number of decimal gigabytes (GB).
Formula: bitrate in Mbps × hours × 0.45 ≈ decimal GB.
The 0.45 factor is a unit conversion: 1 Mbps sustained for an hour transfers about 450 MB, or 0.45 decimal GB. These are calculated estimates, not measurements of a particular station. Real usage can be higher due to protocol overhead, reconnects, or bitrate variation.
Worked examples
| Outgoing bitrate | Duration | Approximate data |
|---|---|---|
| 1 Mbps | 1 hour | 0.45 GB |
| 1 Mbps | 24 hours | 10.8 GB |
| 1 Mbps | 7 days continuously | 75.6 GB |
| 1.5 Mbps | 30 days continuously | 486 GB |
For the 30-day example: 1.5 × 24 × 30 × 0.45 ≈ 486 GB. If 1.5 Mbps describes only audio, it does not account for any accompanying video; use the combined rate when video is sent.
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What bitrate should you use?
Use the actual stream, not a generic video figure
Check the encoder’s reported combined bitrate, or add its audio and video rates. YouTube’s bitrate tables primarily cover video ingestion resolutions and frame rates, so a video recommendation should not be applied automatically to an audio-focused radio stream. Use the configuration your station actually sends.
YouTube’s audio guidance is not a total stream rate
YouTube lists 128 kbps as a recommended stereo audio setting. At that audio rate alone, the estimate is about 57.6 MB per hour or 1.38 GB per day, before overhead. That is only the audio track: include the video bitrate as well if the station sends video. YouTube’s guidance also recommends constant bitrate encoding and AAC or MP3 audio. See YouTube’s live encoder settings, bitrates, and resolutions guidance.
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Station upload versus listener playback
This calculation estimates the station’s outgoing contribution to YouTube. It does not add up the data used by everyone watching or listening. YouTube transcodes live streams into multiple output formats so viewers can watch across devices and networks; that viewer playback traffic is separate from the station’s upload. YouTube’s live ingestion documentation also points to its bitrate guidance: Delivering Live YouTube Content via HLS.
Choose an estimate that fits your data plan
- For a quick forecast: use the encoder-reported total bitrate and planned hours in the formula.
- For a variable stream: use a measured average bitrate from network monitoring over a representative period, then multiply by the planned duration.
- For a data-cap buffer: allow extra room for overhead, reconnects, and bitrate changes rather than treating the formula as an exact ceiling.
Keep units consistent when checking an ISP allowance. The formula gives decimal GB (1 GB = 1,000,000,000 bytes). To express the same byte total in binary GiB, divide by 1,073,741,824. Check whether your provider displays decimal GB or binary GiB before comparing totals.
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Test and monitor the stream
YouTube recommends testing upload bitrate and stream quality before going live, then monitoring stream health during the event. Its advanced settings guidance recommends RTMP or RTMPS ingestion and notes that RTMPS encrypts data sent to Google’s servers. A test can also help establish whether the encoder’s actual combined rate matches the value you used for planning. Details are in YouTube Help.
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