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Hasbro’s “Apology Tour” is a year-long campaign for the 40th anniversary of The Transformers: The Movie, the 1986 animated feature best remembered by many fans for Optimus Prime’s death. Its centerpiece was an announced 4K theatrical return in September 2026; an official follow-up announcement added an exclusive new post-credits chapter, without revealing its story.
What is the Transformers “Apology Tour”?
It is Hasbro’s playful anniversary campaign, not a literal apology or a separate film. The joke points to the emotional shock of Optimus Prime’s death in The Transformers: The Movie, originally released in 1986 as the franchise’s first feature film. The campaign turns that lasting fan memory into the theme of a year-long 40th-anniversary celebration.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
The Transformers: The Movie - 35th Anniversary Edition Blu-ray + DVD | $11.89 | Buy on Amazon |
| 2 |
![Transformers: Rise of the Beasts [Blu-ray]](https://m.media-amazon.com/images/I/51OpTQTESeL._SL160_.jpg)
|
Transformers: Rise of the Beasts [Blu-ray] | $9.53 | Buy on Amazon |
| 3 |
|
Transformers 7-Movie Collection | $42.95 | Buy on Amazon |
In the May 18, 2026 announcement reproduced by TFormers, Hasbro’s Alyse D’Antuono, Vice President, Global Brand & Franchise Strategy, Action Brands, described the film as something fans had carried with them for decades. Fathom Entertainment CEO Ray Nutt likewise characterized its legacy as unusually enduring.
What was announced for the 40th-anniversary screenings?
Hasbro and Fathom announced a 4K theatrical return scheduled for September 17–21, 2026, beginning on Transformers Day. The announcement described a US run alongside a planned international day-and-date footprint. Named markets included the UK, Ireland, Canada, Australia, New Zealand, Mexico and Germany, with more markets to be announced. Premium large-format 4DX was specified for the US and UK.
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Those are announced plans, not confirmation that every listed location screened the film on those dates. The announcements do not establish final participation by each market, actual attendance, or current screening availability. Check a local theater or event listing for location-specific information.
What is the new post-credits chapter?
On July 25, 2026, the official Transformers website announced that an exclusive new post-credits chapter would accompany the anniversary theatrical experience. The announcement called it the first new footage attached to the movie in forty years, but did not disclose its plot. It is therefore best understood as a new hook for the event rather than a story detail that can be summarized from the announcement.
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- Transformers: Rise of the Beasts
- Product type: PHYSICAL MOVIE
What anniversary products were reported?
A TFormers report published August 7, 2026, described items in an anniversary press kit. Those contents show the campaign’s associated merchandise, but do not establish a single retail bundle or confirm ordinary-store availability.
| Reported item | What the report establishes |
|---|---|
| Studio Series MTMTE Optimus Prime | Named as a press-kit figure; current retail listing, stock and exact edition identifier are not established. |
| Studio Series MTMTE Megatron | Named as a press-kit figure; current retail listing, stock and exact edition identifier are not established. |
| Studio Series Thundercracker | Named as a press-kit figure; current retail listing, stock and exact edition identifier are not established. |
| Studio Series Kranix | Named as a press-kit figure; current retail listing, stock and exact edition identifier are not established. |
| The Reformatted Edition soundtrack LP | Named among the press-kit contents; exact retail release details and current availability are not established. |
| Deluxe hardcover of the film’s comic adaptation | Reported as a press-kit item; exact edition and current availability are not established. |
| Theatrical poster | Reported as a press-kit item; retail status is not established. |
| MESHUGGAH x Transformers shirt | Reported as a licensed apparel item; current listing and stock are not established. |
The report is useful for identifying the “Transformers: The Movie 40th-anniversary Studio Series figures” readers may be looking for, but it is not proof that any particular edition is currently for sale. Before buying, match the exact figure and edition in the listing, and check the seller and stock. The same caution applies to the LP and hardcover: the announcement coverage does not verify a current retail release or price.
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- Genre: Science Fiction; Action / Adventure
- Number of Discs: 13
- Rating: PG13
- Number of Movies: 7
- Movie Title: Transformers: 7-Movie Collection
Were there special popcorn buckets or drinkware?
Related event coverage reported collectible popcorn buckets and specialty drinkware planned for participating US theaters, while supplies lasted. That does not confirm current inventory or availability at a particular venue. Check directly with the theater for its event concessions and terms.
Quick Recap
What the announcements do—and do not—confirm
- Hasbro framed the Apology Tour as a year-long campaign for the film’s 40th anniversary, centered on the lasting impact of Optimus Prime’s death.
- The September 17–21, 2026 4K screenings and listed international footprint were announced plans; the sources do not verify every local outcome.
- The official franchise announcement confirmed an exclusive post-credits chapter but gave no plot details.
- The named figures, LP, hardcover, poster and shirt were reported in connection with a press kit; that is not evidence of a retail bundle, current stock, or a specific seller’s listing.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
