Google marked Lunar New Year 2025 and the Year of the Snake with a Doodle launched on January 29, 2025. The artwork celebrated the Wood Snake and framed the year around growth, creativity and transformation. Google also highlighted related digital experiences and ways to discover local celebrations, though its 2025 post does not confirm that those features remain available today.
What Google’s Year of the Snake Doodle celebrated
Google published its Lunar New Year Doodle on January 29, 2025. The Doodle page says its artwork celebrates the Year of the Snake as “a time for growth, creativity, and transformation.” Google’s celebration post described 2025 as the Year of the Wood Snake and invited readers to embrace new adventures. Google’s Lunar New Year 2025 Doodle page and its January 29, 2025 celebration post provide the details.
Google says the first new moon of the lunar calendar has been celebrated for over 3,000 years in many countries across Asia. That is Google’s description of the first new moon celebration; it should not be read as a precise origin date for every Lunar New Year tradition.
What was the Google Year of the Snake game?
The Doodle was an interactive Google experience associated with the 2025 celebration. A Google Search Help Community thread titled “Year of the Snake Google Game disappears” records a user discussion about the feature during the 2025 holiday period, but it does not establish whether the game is playable now. The available sources likewise do not confirm whether the related Google TV collection remains available as of October 8, 2026. The discussion is a community thread, not current availability confirmation.
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Other Google experiences in the 2025 celebration
Google’s January 2025 post pointed readers to several related experiences. They were part of that year’s campaign, not a guarantee of continuing availability.
- A curated Lunar New Year collection on Google TV.
- Backgrounds for Chrome and Google Meet.
- History and traditions content on Google Arts & Culture.
- Google Search and Maps for finding local restaurants and markets offering traditional treats.
Google’s post describes these as 2025 celebration options; it does not verify their status in October 2026.
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Lunar New Year traditions vary by place
Google’s general Doodle page mentions freshly cleaned homes decorated with red touches, red lanterns and couplets, firecrackers, family gatherings, red envelopes and foods such as fish, chicken, dumplings, sweet rice cakes, mandarin oranges and pineapple. These are examples in Google’s broad account, not a single checklist followed everywhere.
Google’s separate page for South Korea describes Seollal traditions including sebae, a bow to elders; yunnori and jegichagi games; and tteokguk, or rice cake soup, alongside other foods and gifts. Keep that regional context attached to those customs: Lunar New Year is observed in different ways across Asian countries, as the Associated Press explained in January 2025. Google’s specific account is on its South Korea Doodle page.
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