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Gigi and Bella Hadid’s Versace Campaign Photo: The 2022 Context

Gigi and Bella Hadid appeared together in Versace’s Spring-Summer 2022 campaign. The brand confirms the campaign, while the nude-image and handbag details come from an unofficial repost.
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The photo refers to Versace’s Spring-Summer 2022 campaign featuring sisters Gigi and Bella Hadid—not a campaign released now. Versace’s official listing says they appear together in coordinated looks from the collection; the description of a nude pose and Medusa-logo bags comes from an unofficial repost, not the brand’s campaign page.

Which Versace campaign does the photo come from?

Versace’s official Stories index identifies the entry as “Gigi & Bella Hadid For Spring-Summer 2022.” It places the sisters together in the campaign and says they wear coordinated looks from that collection.

The word “latest” in the headline belongs to its 2022 context. Versace’s index contains later campaign entries, so this Hadid campaign is not the brand’s latest campaign today.

What is known about the nude image?

A Celebs Zone YouTube repost dated February 27, 2022, repeats the headline and describes the sisters posing with top-handle bags bearing the Versace Medusa logo. That is a secondary account of the image, not an official description: Versace’s campaign listing does not itself say the models are naked or identify the pictured bags.

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The repost names photographers Mert Alas and Marcus Piggott, but the official campaign listing available at Versace Stories does not corroborate that credit. The exact handbag model and whether it is currently available are also unverified.

How Versace framed the Spring-Summer 2022 campaign

Versace’s broader Spring-Summer 2022 campaign description says it reinterprets a coming-of-age story and reflects the collection’s mood of “youthful experimentation and possibility.” That is the brand’s seasonal framing; the official text does not specifically interpret the nude image.

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