Crave Basic rose in price in May 2025, before Bell Media announced a free registration option for selected CTV and Noovo programming. The two announcements were separate: the available information does not establish that the free option caused the price increase. Later in 2025, Bell Media renamed the paid entry tier Standard With Ads, formerly Basic.
How much did Crave Basic go up?
MobileSyrup reported on June 5, 2025, that Crave Basic had increased from $9.99 to $11.99 per month and from $99.99 to $119.99 per year. The story said the increase took effect in May and used archived pricing to verify the earlier rates. These are historical prices, not a statement of what Crave charges at checkout today. MobileSyrup’s June 2025 report
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
Netflix eGift Card | $15.00 | Buy on Amazon |
| 2 |
|
Netflix Physical Gift Card | $50.00 | Buy on Amazon |
| 3 |
|
Netflix Physical Gift Card - $30 | $30.00 | Buy on Amazon |
| 4 |
|
Netflix Physical Gift Card - $60 | $60.00 | Buy on Amazon |
| 5 |
|
Netflix eGift Card | $15.00 | Buy on Amazon |
What did Basic include at the time?
In its June 2025 report, MobileSyrup described Basic as an ad-supported plan with two simultaneous streams and video up to 1080p. The report said downloads and live channels were not included. These details describe the plan as reported then; they should not be assumed to apply unchanged to a later plan or current subscription. MobileSyrup
Was a free Crave plan announced?
Bell Media later described a free registration option for selected CTV and Noovo programming, including CTV Movies and CTV Throwback. It is a limited selection, not access to the full paid Crave catalogue. Bell Media’s November 26, 2025, announcement explains the scope of the free account and the broader service expansion. Bell Media’s expansion announcement
#1 Best Overall
- Unlimited movies, TV shows, and more. Watch anywhere. Cancel anytime.
- Give the gift of entertainment so your friends and family can stream unlimited films and Netflix original series. Whether your loved one already has a Netflix account or they will be creating a new account, they can use a Netflix gift card toward their membership.
- No credit card is required to redeem a gift code.
- Codes are applied to your account as a gift balance
- Redemption: Online
The timing matters: the price increase was reported in June as having taken place in May; the free registration option was announced separately. The announcements do not show that the free option prompted the increase.
Is Crave Basic now called Standard With Ads?
In its November 2025 announcement, Bell Media referred to Standard With Ads as the former Basic tier. It said packages started at $11.99 for Standard With Ads and $22 for Premium at that time. Those are announcement-era prices, not guaranteed current rates. Check Crave’s current subscription information before signing up or renewing.
Rank #2
- Unlimited movies, TV shows, and more. Watch anywhere. Cancel anytime.
- Give the gift of entertainment so your friends and family can stream unlimited films and Netflix original series. Whether your loved one already has a Netflix account or they will be creating a new account, they can use a Netflix gift card toward their membership.
- No credit card is required to redeem a gift code.
- Codes are applied to your account as a gift balance. Gift codes can be added to any plan, regardless of the amount.
- Redemption: Online
Bell Media had also announced in October 2025 that Standard With Ads was available through Prime Video for $11.99 per month at launch. That was a specific distribution-channel offer at the time, not evidence of a current Prime Video price. Bell Media’s October 2025 announcement
Free registration or paid Crave: what is the difference?
| Option | Content | Price information | Ads and features |
|---|---|---|---|
| Free registration | Selected CTV and Noovo programming, including CTV Movies and CTV Throwback, according to Bell Media’s November 2025 announcement. | Free; no monthly or annual subscription price was stated in that announcement. | Bell Media described it as free access to a selected catalogue; the announcement does not establish playback limits or other plan features. |
| Basic, as reported in June 2025; later called Standard With Ads | Paid Crave subscription offering; the sources here do not provide a complete catalogue comparison. | MobileSyrup reported $11.99 monthly or $119.99 annually after the May 2025 increase. Bell Media later said Standard With Ads started at $11.99 in its November 2025 announcement. | MobileSyrup described Basic as ad-supported, with two simultaneous streams and up to 1080p; it said downloads and live channels were not included. Those are June 2025 details. |
| Premium | Paid Crave subscription; a full catalogue comparison is not established by these announcements. | Bell Media said Premium started at $22 in November 2025. Amazon had announced Premium through Prime Video Channels at $21.99 per month in March 2024, an older channel-specific launch price. | Amazon described Premium as ad-free in its March 2024 announcement. That is a dated description, not confirmation of current plan terms. |
Sources: Bell Media, November 26, 2025; MobileSyrup, June 5, 2025; Amazon Canada, March 6, 2024.
Quick wins for a faster PC:
Scan for outdated or missing drivers - takes under a minuteDriver Scan →Clear out junk files and repair common Windows errorsFree Scan →Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Rank #3
- Unlimited movies, TV shows, and more. Watch anywhere. Cancel anytime.
- Give the gift of entertainment so your friends and family can stream unlimited films and Netflix original series. Whether your loved one already has a Netflix account or they will be creating a new account, they can use a Netflix gift card toward their membership.
- No credit card is required to redeem a gift code.
- Codes are applied to your account as a gift balance. Gift codes can be added to any plan, regardless of the amount.
- Redemption: Online
Where could subscribers access Crave?
Bell Media listed direct Crave access, apps and connected devices, consoles, Prime Video Channels, and participating TV providers as distribution options. The announcement does not imply that a new device is required. Availability and subscription terms can differ by route, so confirm the offer with the service or provider you plan to use. Bell Media
Quick Recap
Best Value
- Valid only towards the Netflix streaming service (and, in the US only, DVD service) in countries where the service is offered in US dollars.
- Redemption: Online
- No returns and no refunds on gift cards.
Rank #4
- Unlimited movies, TV shows, and more. Watch anywhere. Cancel anytime.
- Give the gift of entertainment so your friends and family can stream unlimited films and Netflix original series. Whether your loved one already has a Netflix account or they will be creating a new account, they can use a Netflix gift card toward their membership.
- No credit card is required to redeem a gift code.
- Codes are applied to your account as a gift balance. Gift codes can be added to any plan, regardless of the amount.
- Redemption: Online
How the announcements fit together
- June 8, 2023: Bell Media announced plans for ad-supported Crave tiers, with pricing to be announced at launch. Bell Media
- March 6, 2024: Amazon announced Crave Premium on Prime Video Channels in Canada at $21.99 per month. This was the launch-era price for that channel route. Amazon Canada
- June 5, 2025: MobileSyrup reported the May Basic price increase and the announcement of an incoming free account. MobileSyrup
- October 1, 2025: Bell Media announced Standard With Ads on Prime Video at $11.99 per month at launch. Bell Media
- November 26, 2025: Bell Media described the selected free catalogue, identified Standard With Ads as formerly Basic, and announced its then-current starting prices and catalogue expansion. It said Crave had added more than 10,000 hours, grown its portfolio by 30%, and reached more than 40,000 hours total; those are Bell Media’s own figures. Bell Media
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
