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What counts as a Charli D’Amelio brand deal?
The phrase covers different kinds of work: an advertisement, a campaign, product design, or a co-created retail line. The examples below identify the documented format and who received credit. A brand appearing in a family-company announcement does not, by itself, establish Charli’s individual role, an active endorsement, or a specific campaign.
Charli D’Amelio’s 10 notable brand partnerships
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Dunkin’
Hulu identifies Charli’s signature drink as a brand partnership. It is a clear example of a named product collaboration; the source does not establish sales results or the partnership’s current status. Hulu’s The D’Amelio Show
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Hollister denim campaigns
Abercrombie & Fitch said Charli and Dixie began working with Hollister in 2020 as “Chief Jeanealogists,” testing and approving denim. The sisters also helped launch Hollister’s #MoreHappyDenimDance TikTok challenge. The company reported that the challenge received more than 5.4 billion views worldwide; that is a campaign view count, not evidence of sales or profit, and it is not Charli’s individual audience total. Abercrombie & Fitch’s announcement
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Social Tourist
Hollister and Charli and Dixie launched Social Tourist in 2021. Abercrombie & Fitch describes the sisters’ involvement in product selection, design, branding, positioning and marketing, making this a deeper creative and product role than a straightforward ad appearance. The retailer’s announcement quotes Charli: “We’ve always loved fashion, and it’s been amazing to be so involved in this process.” Abercrombie & Fitch’s Social Tourist announcement
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Morphe and Morphe 2
Hulu says Charli worked on a makeup collection with Morphe. D’Amelio Brands also named Morphe among the beauty and fashion collaborations of Charli and Dixie. Those sources establish a beauty collaboration, not its financial terms or present availability. Hulu’s The D’Amelio Show · D’Amelio Brands’ 2022 launch announcement
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Sabra Hummus
Hulu identifies Charli’s appearance in a Sabra Super Bowl commercial. The source supports the ad appearance, but does not describe the contract or report a campaign outcome. Hulu’s The D’Amelio Show
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Invisalign and Align Technology
Align Technology said Charli had been working with Invisalign for a year when it announced a limited-edition Charli D’Amelio x Invisalign aligner case in 2021. The company listed the case at $24.99 and said it was available through Amazon at the time; that historical announcement does not establish current stock or price. The case was an accessory for aligners, not orthodontic treatment. Align quoted Charli saying, “I love Invisalign aligners because they let you do you!” Align Technology’s June 21, 2021 announcement
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Prada
D’Amelio Brands named Prada among fashion collaborations involving Charli and Dixie. The company announcement does not specify a campaign, contract terms, or an ongoing ambassador role, so it is best described as a sister-duo collaboration reported by the family’s company. D’Amelio Brands’ 2022 announcement
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Burberry
Burberry also appears in D’Amelio Brands’ list of fashion collaborations involving the sisters. The announcement does not detail the work or assign it to Charli individually. D’Amelio Brands’ 2022 announcement
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PUMA
D’Amelio Brands included PUMA in its account of the sisters’ fashion collaborations. The source does not establish the format, terms, or whether any partnership remains active. D’Amelio Brands’ 2022 announcement
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Halo
D’Amelio Brands named Halo among brands the family had worked with. Because the company’s announcement does not give campaign details or say which family member participated, this is a family-reported collaboration rather than a specifically documented Charli endorsement. D’Amelio Brands’ 2022 announcement
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Can these deals be ranked by earnings or success?
No. The sources cited here do not provide comparable contract fees, terms, sales lift or performance measures. The Hollister challenge’s reported 5.4 billion-plus views are a company-reported campaign figure, not a basis for judging commercial success against the other partnerships. These 10 examples are a curated selection of documented work, not an exhaustive record or a verified ranking.
What the record says—and what it doesn’t
The clearest contrast is between the formats: Dunkin’ is a named drink collaboration; Sabra is an ad appearance; Hollister included campaign work; Social Tourist involved the sisters in product and brand decisions; and Invisalign involved a limited-edition accessory. Other entries are identified at a broader level in D’Amelio Brands’ 2022 announcement, which describes collaborations involving the sisters or family. Its figure of more than 390 million followers across platforms was a company-reported aggregate at that time, not Charli’s individual follower count or a current total. D’Amelio Brands’ launch announcement
Historical announcements document past work, not necessarily current contracts or product availability. Charli’s verified Linktree routes visitors to D’Amelio Footwear, Born Dreamer, Be Happy Snacks and an Amazon storefront; those links show official routing, not that a third-party endorsement is active or that a link is an affiliate link. Charli D’Amelio’s verified Linktree
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