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In a Black Friday stunt in 2016, Cards Against Humanity collected a reported $100,573 to keep a backhoe digging a hole. The dig was livestreamed and ended on Sunday; the company presented the project as a joke with no practical purpose.
What was the Holiday Hole?
Cards Against Humanity launched the Holiday Hole around Black Friday 2016. The campaign invited people to contribute money toward more digging, while a livestream showed a backhoe at work. Contemporary coverage reported on November 28 that the dig had finished on Sunday and that contributions totaled $100,573.
That figure is the total reported at the campaign’s conclusion, not an independently audited financial statement. Cards Against Humanity is best known for its party card game, but buying the game was separate from contributing to the Holiday Hole.
How did contributions keep the digging going?
Contributions bought additional digging time, and the amount of time per dollar decreased as the operation continued. NPR reported that the first dollar bought 5.5 seconds of digging; by Sunday, a dollar bought 0.3 seconds.
#1 Best Overall
- Cards Against Humanity is a party game for horrible people.
- Now version 2.0! Over 150 new cards since the last version.
- Contains 500 white cards and 100 black cards for maximum replayability.
- Includes a booklet of sensible game rules and preposterous alternate rules.
- America's #1 gerbil coffin.
Claire Friedman, identified in The Guardian’s November 28, 2016 report as a Cards Against Humanity employee, explained the changing rate: “It’s set so time gets more expensive the longer we dig. The first dollar paid for 5.5 seconds, now it’ll only get .3. Basically just reflecting the longer we need to hold crew and equipment here, the more expensive it gets.” The figures describe this campaign’s mechanics, not a general pricing scheme.
Was there a purpose to the hole?
The campaign’s FAQ said there was no deeper meaning or purpose and that people were supposed to think it was funny. The company’s stated premise was the joke: contributions paid for more digging, without a practical goal offered for the hole.
Rank #2
- A whole new card game written from scratch for mature kids and immature grown-ups to play together.
- Comes with 600 all-new cards about toilets, butt spaghetti, and Mom's friend Donna.
- Tested with thousands of families over many years. Easy enough for kids, funny enough for you. For 4+ players, ages 8 and up.
- A go-to family card game and game-night gift that's kid-friendly and parent-approved.
- Sorry, not as fun as video games.
Where was it, and how big was it?
Contemporaneous reporting did not disclose the physical location. Asked “Where is the hole?”, the campaign FAQ replied, “America. And in our hearts.” The sources reporting the stunt do not establish a specific state or site, the hole’s measured size or depth, its environmental effects, or what happened to it afterward.
Quick Recap
Best Value
- As the dawn breaks on a new era of Cards Against Humanity, an enormous new expansion emerges on the horizon: the all-new Hot Box, featuring 300 scorching new cards.
- Extra spicy.
- This is an expansion. Requires the Cards Against Humanity main game to play. Ages 17+.
- A great game-night add-on and easy gift for anyone who's already memorized their card game deck.
- Will not actually set your deck on fire, sorry.
Rank #4
- The Nasty Bundle is a collection of six themed packs that's too spicy for most stores. Shuffle these into your deck and make everyone uncomfortable the next time you play.
- Includes the Period Pack, Weed Pack, Ass Pack, Saves America Pack, Picture Card Pack 1, and Picture Card Pack 2.
- This is an expansion, so it requires the Cards Against Humanity main game. Shuffle it into your card game and go. Ages 17+.
- A great value gift set for game nights and bachelorette parties - more themed packs for less than buying them one at a time.
- Also includes ten all-new extra-nasty cards we wrote just for you.
Rank #3
- More Cards Against Humanity comes with 600 expansion cards that instantly double the replayability and girth of your Cards Against Humanity main game.
- If you've never bought an expansion before and you just want more Cards Against Humanity cards, buy this.
- Comes with all the best cards from our original Red Box, Blue Box, and Green Box expansions, plus 50 new ones we've never printed before.
- While this is technically an expansion, you could probably play it by itself. A great gift for anyone who's worn out their main deck. Ages 17+.
- Shiny.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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