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Random freezes, missing sound and display glitches usually trace back to one bad driver. Find and replace yours safely.Free scan · under a minuteBella Hadid said she did not know that Adidas Originals’ 2024 campaign for the relaunch of its SL 72 shoe could evoke the 1972 Munich Olympics before the campaign appeared. After criticism over the historical context, she apologized for not researching it beforehand, condemned the campaign’s lack of sensitivity and said, “Hate has no place here.” Adidas said the association was unintentional, apologized for the distress and said it would revise the campaign.
Why the Adidas SL 72 campaign drew criticism
Adidas Originals launched the campaign earlier in July 2024 to promote the return of the SL 72, a shoe first released in 1972. The campaign featured Hadid holding a floral bouquet and wearing the sneakers. The year and Olympics framing attracted criticism because the 1972 Munich Olympics were marked by an attack on the Israeli team.
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The attack killed 11 Israeli athletes and one West German police officer. RTÉ’s report, based on the Press Association, identifies the Palestinian group Black September as responsible. The campaign’s association with the Olympic year therefore raised concerns about the sensitivity of using that context in a shoe promotion.
What Bella Hadid said
In an Instagram Stories statement published July 29, 2024, Hadid said she had not known about the historical connection before the campaign was released and would not have participated had she been aware of it. She apologized for not doing more research in advance and said she was disappointed by the campaign’s lack of sensitivity.
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- MADE IN PART WITH RECYCLED CONTENT: This product features at least 20% recycled materials. By reusing materials that have already been created, we help to reduce waste and our reliance on finite resources and reduce the footprint of the products we make
Hadid also rejected hate and antisemitism, writing: “Hate has no place here, and I will forever advocate for not only my people, but every person worldwide.” She added: “I would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind.” Her statement was reported by RTÉ on July 30, 2024.
How Adidas responded
Adidas Originals said the connection to the attack was unintentional. The company apologized for the upset or distress caused and said it was revising the campaign. The reported response does not establish that Adidas intended to reference the attack.
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- FLEXIBLE UPPER: Soft textile upper is stretchy and comfortable
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- RUBBER OUTSOLE: The rubber outsole provides outstanding grip and a sleek, low-profile look
What is established about the controversy
- The product was the Adidas SL 72, relaunched in a campaign featuring Hadid; the shoe debuted in 1972.
- The campaign prompted criticism because its 1972 and Olympics context overlapped with the year and setting of the Munich attack.
- Hadid said she had not known of that connection before participating and expressed regret about the campaign’s sensitivity.
- Adidas described the association as unintended and said it would revise the campaign.
These statements describe the events reported in July 2024. The cited report does not establish what later campaign changes, legal developments or product availability followed.
Quick Recap
Rank #4
- Classic skate-inspired sneakers for stylish everyday wear
- FLEXIBLE UPPER: Soft textile upper is stretchy and comfortable
- REINFORCED TOE: Added protection in the toe area offers extra durability
- TEXTILE LINING: Textile lining provides a soft, comfortable feel
- RUBBER OUTSOLE: The rubber outsole provides outstanding grip and a sleek, low-profile look
Rank #3
- CLEAN LINE SILHOUETTE: Contemporary profile delivers casual confidence for modern wardrobes; streamlined shape creates perfect building blocks for countless outfit combinations from jeans to dresses across seasons and occasions
- POLISHED AND DURABLE: Balanced material blend achieves polished appearance with practical resilience; the combination creates leather sneakers for women who value sophisticated styling and crisp presentation that withstands regular wear
- SUPPORTIVE ALL DAY: Time-tested construction ensures longevity and reliable performance; the cupsole foundation provides steady footing across surfaces, making these the perfect casual sneakers for women with unpredictable schedules
- RETRO T-TOE ACCENT: Subtle adidas heritage detail adds dimensional character; this design element connects to athletic history while keeping the overall look fresh for women who appreciate thoughtful details
- SECURE LACE ADJUSTMENT: Traditional closure enables personalized customization; 3-Stripes branding enhances the unmistakable identity, creating ladies' sneakers that move confidently through fast-paced days
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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