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April Fools’ Day 2024: The Best and Cringiest Brand Pranks

Duolingo’s imaginary ice musical, Oreo’s mock breakup and a crop of deliberately strange food ideas made for some of 2024’s most memorable brand pranks.
Opened Runtime5 min Written byDocumentaryTube Team
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The most memorable April Fools’ Day brand stunts of 2024 made their jokes easy to recognize and hard to confuse with a real offer. Duolingo’s imaginary ice musical stands out for commitment to an absurd premise; the more cringe-inducing ideas leaned into ghosting or made familiar foods sound unappetizing. These are editorial picks from reported campaigns, not winners in an official ranking.

How to judge the 2024 pranks

“Best” and “cringiest” are matters of taste, not results from a common scoring system or public vote. A useful way to compare a campaign is to ask whether the joke is clear, fits the brand, delivers a surprise, and is carried through consistently in its copy and presentation. It also matters whether the premise could confuse people or lean on a real frustration.

The examples below come from brand and company stunts reported around April 1, 2024. Coverage included U.S. brands as well as examples from Singapore and the UK; it is not a complete record of every April Fools’ prank worldwide.

The best-executed April Fools’ pranks

Duolingo on Ice: a full production for a ridiculous premise

Duolingo imagined a multilingual musical starring its green owl, complete with original songs, synchronized skating and a four-hour performance premise. The show was not real, according to Quartz; CNA also covered the ice-rink ad. The joke works because the idea is immediately silly, yet the elaborate staging treats it as if it were a serious spectacle. That gap between premise and execution makes it a strong pick for best executed.

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Oreo’s mock breakup

Oreo joked that its cookie and creme were splitting up after 112 years. The soap-opera setup turns the product’s defining pair into the stars of a breakup story, so the joke is legible without much explanation. In Quartz’s account, Oreo’s mock statement said: “There are no secrets or anyone to blame, we are just two best friends who met at a very young age and have grown over the past 112 years in our own ways.”

IKEA Singapore’s invisible collection

IKEA Singapore imagined an INVSBAL collection of transparent laundry baskets, shoe racks, storage boxes and picture frames, each jokingly priced at S$1.04. As CNA reported, the invisible products make a naturally visual gag for a social post: the reader understands the joke at a glance.

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Frontier’s Bora Bora fantasy—with a real promotion attached

Quartz reported that Frontier promoted a fictional $1 New York–Bora Bora service with wide-body planes, Wi-Fi and lie-flat seats, alongside a free-trip drawing. But the stunt was not wholly detached from a real offer: the airline also had a one-day sale with fares from $38 to destinations including Cancun and St. Croix, according to Quartz. That mix of impossible promise and actual promotion is memorable, but it also makes the boundary between joke and offer important to explain.

The cringiest ideas: food that should not exist

Several brands made familiar products deliberately strange. Reported examples included Aldi Scotland’s Haggis-Dazs ice cream, Heinz ketchup shampoo, Olipop and Pringles sour-cream-and-onion soda, Arizona green tea with pickle juice, Subway’s giant-pickle “Gherkin Grinder,” and Califia Farms’ pickle almond milk. The Standard, Quartz and PPAI covered these and other brand jokes.

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These are plausible picks for cringiest because they provoke a double take by making something edible—or usable—sound off-putting. The discomfort is part of the gag, but whether it feels funny or simply gross depends on the reader. Quartz also reported Heinz U.K.’s line: “We’ve been solving your hair disasters since 1876, so we thought it was time for Heinz Ketchup to officially make its way from the fridge to the shower.”

Other 2024 stunts worth a look

Not every joke relied on food or a fictional spectacle. The reported examples below show brands stretching familiar names and products into implausible adjacent ideas:

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  • Tinder: a fictional VP of Ghost Hunting/Ghosting role, built around unanswered texts and social-media sleuthing. Quartz said the post explicitly identified itself as a prank while still allowing an application; CNA described it as a non-existent position. The dating-app fit is clear, but the premise plays on a real annoyance.
  • Cold Storage Singapore: insulated cargo pants.
  • Pokémon Sleep: a fake Champion Tournament.
  • Domino’s Singapore: a “no boxes” pizza handoff.
  • Watsons: fake in-store shower facilities.
  • easyJet Holiday: a one-day “Holibobs” rebrand.
  • Dulux: sweet-scented paints.
  • Currys: a mock curry-for-old-tech scheme.
  • Leon: garlic toothpaste.

CNA covered several Singapore examples, while The Standard included UK campaigns. Currys’ joke announcement, as quoted by The Standard, attributed this line to Dan Rubel, its Brand and Marketing Director: “We decided enough is enough of feeling like the fool so we are trialling our Curries for Tech scheme, allowing shoppers to help save e-waste from landfill whilst also getting their curry kick for free, at Currys.” It was part of a prank, not evidence that the scheme actually operated.

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When an April Fools’ joke was more than imaginary

A prank announcement does not always mean that nothing existed beyond the joke. Frontier paired its fantasy route with a real one-day fare sale, while Quartz reported that a limited run of hot-dog sparkling water was produced. PPAI reported that the DONUTS’ sweatshirt sold out within hours. These are historical details from 2024 coverage, not evidence that those products or offers remain available.

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The distinction matters most when a campaign includes an actual promotion, application form or physical item. For example, Tinder’s fake-role post explicitly called itself a prank even as it invited applications, according to Quartz. A reader should treat each offer according to its own terms rather than assume every detail in a joke campaign is fictional—or real.

What the roundups can and cannot establish

Quartz, CNA, The Standard, PPAI and Forbes published roundups on or around April 1–2, 2024, summarizing brand posts and announcements. The coverage supports a range of formats—fictional products and services, visual gags, job listings and name changes—but does not establish an independently verified ranking of the year’s best or worst pranks. The reported sellout and limited-run examples are not a measure of the campaigns’ overall reach or effectiveness.

So the strongest choices here are editorial ones: Duolingo earns the best-executed spot for making an absurd idea feel like a complete show; Tinder’s ghosting job is a plausible cringe pick because it turns an irritating dating experience into a joke; and the pickle-and-condiment concepts are the gross-out contenders. None is an objective verdict on what every reader found funny.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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