The best-documented major brand partnerships for Anya Taylor-Joy are with Tiffany & Co. and Dior. Tiffany named her a global House ambassador in 2021 and has since featured her in several named campaigns; Dior announced her as a global ambassador that same year. Neither brand has disclosed deal values in the cited announcements, so there is no reliable basis for ranking which endorsement was financially “biggest.”
Tiffany & Co.: a global House ambassador with multiple documented campaigns
Tiffany & Co. announced on June 14, 2021 that Taylor-Joy, Eileen Gu, and Tracee Ellis Ross were its newest global House ambassadors. The company said Taylor-Joy debuted in the 2021 Tiffany T1 campaign, “Give Me the T,” which launched across Tiffany platforms the following day. Tiffany’s 2021 announcement
Later announcements document her in further Tiffany campaigns, including high jewelry and holiday work:
- High jewelry, 2023: In an announcement dated October 2, 2023, Tiffany said Taylor-Joy starred in a campaign featuring Schlumberger by Tiffany designs and Blue Book 2023: Out of the Blue. Taylor-Joy said: “It is an honor to be the face of Tiffany & Co.’s high jewelry campaign. The House has such a long-standing history for its design and craftsmanship, and I am excited to be a part of their exceptional legacy.” Tiffany’s 2023 high jewelry campaign announcement
- Holiday campaign, 2024: Tiffany described her wearing HardWear by Tiffany, T by Tiffany, and Knot by Tiffany designs. The release said the campaign would launch globally across print, digital, and social channels on November 1. Tiffany’s 2024 holiday campaign announcement
- Holiday campaign, 2025: Tiffany again identified Taylor-Joy as a global House ambassador and featured Tiffany Icons including HardWear, Lock, T, and Knot. Tiffany’s 2025 holiday campaign announcement
These announcements establish campaign appearances and the collections named by Tiffany. They do not establish that Taylor-Joy personally recommends or owns the jewelry.
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Dior: a global ambassador appointment announced in 2021
Dior announced Taylor-Joy as a global ambassador in October 2021 in a company release distributed through PR TIMES. The available announcement supports the ambassador appointment; it does not, on its own, establish the scope of particular fashion, makeup, or campaign contracts. Dior announcement distributed through PR TIMES
What “biggest” can—and cannot—mean
On the public record cited here, Tiffany has the more extensively documented run of specific campaigns: its 2021 T1 debut followed by high jewelry and holiday appearances through 2025. Dior’s cited announcement confirms a global ambassador role, but does not provide a comparable sequence of named campaigns. That makes Tiffany the more visible partnership in these particular sources—not demonstrably the larger deal.
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The announcements reviewed do not publish Taylor-Joy’s endorsement fees or comparable audience-reach figures. Campaign count and visibility cannot establish compensation, exclusivity, or which contract is worth more.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Other brand names require stronger confirmation
Fan galleries and other unofficial material associate Taylor-Joy with additional brands, including Viktor&Rolf and Jaeger-LeCoultre, but the cited evidence does not establish those relationships through a brand announcement or another authoritative primary source. They should not be presented as confirmed endorsements on that basis alone.
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- Exceptionally Loved and Beautifully Well-Worn. These Preloved items have lived a full life and show it. Please expect visible wear including darkened/marked leathers, surface scratches, and other signs of use. We curate Exceptionally Loved pieces for their heritage and character. Well-traveled items add depth to any collection that shiny, new items cannot provide. Even with scars and bruises, these pieces remain beautiful and functional.
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