The world of coffee is a fascinating one, and few brands have achieved the same success and impact as Starbucks. Now, with documentaries being produced about the Seattle-based coffee giant, you can explore and learn more than ever before about this iconic brand. From diving into its storied history to learning about its global reach and how it affects communities around the globe, these documentaries provide a unique look at the world of coffee from Starbucks’ perspective. Check out our list of the best documentaries about Starbucks to be released in recent years – and get ready for an educational, inspiring, and entertaining journey through the history of one of the most recognizable brands in modern times.
1. Saving Starbucks: The Man Who Trained 135,000 Baristas!
Howard Schultz, the head of Starbucks, had the daunting task of rescuing the coffee behemoth from sinking into oblivion. With its lack of trendiness, bad tasting drinks and over-expansion plans, there was a lot to turn around. He managed to get 135,000 baristas retrained and helped keep the company alive and eventually prosperous. His creative thinking and bold moves enabled the company to rise from its previous struggles into an inspiring success story. Today, Starbucks stands as a testament to his visionary approach. He was able to turn things around by having the courage and foresight to embrace change in a timely manner. By doing so, he has ensured the longevity of the beloved brand that continues to provide coffee-lovers with their daily fix. It’s clear that Schultz envisioned a bright future for the company and with his help, he was able to make it happen.
2. Why did Starbucks REALLY become so popular?
The journey of Starbucks, the coffee giant, started off with a defining moment that was life changing for Howard Schultz. As a 7 year old boy, his father had been fired from his job after slipping on ice and breaking his hip and ankle. With no medical insurance or savings for backup, young Howard saw the world in despair but this was to be only the start of a long journey. Howard Schultz saw potential in the small coffee company, Starbucks, despite the others rejecting him for joining their team. His ambition and determination pushed him to keep writing to them until they finally hired him, something that would completely change the course of history.
3. Why Is Starbucks SO Successful?
Starbucks is undoubtedly one of the world’s most successful companies, with a net worth of over 100 billion dollars. Their success can be attributed to several aspects – an unbeatable product offering, innovation and creativity in their marketing campaigns, and a consistent brand voice that resonates with consumers. At its core, Starbucks’ brand voice is creative and unique. Their creative campaigns have become legendary in the industry, from their bold red cups to their iconic Frappuccino flavors. The company also excels at creating innovative drinks tailored to each season and holiday. For example, Starbucks’ seasonal Pumpkin Spice Latte has become a staple of autumn for many coffee drinkers.
4. The Starbucks Business Model – Starbucks Company Breakdown
Have you ever wondered what makes Starbucks so successful, even when other coffee businesses are struggling? It all boils down to the incredible business model and strategy that Starbucks created. From their creative branding to their retail stores and mobile app, Starbucks has revolutionized the way people purchase and enjoy coffee. Matt Ryan, former CMO of Starbucks, has played a pivotal role in the company’s success. His insights on how Starbucks grinds out all that revenue and roasts the competition to become America’s largest coffee company offer us great insight into the business’ success. Starbucks is much more than just a coffee shop chain – it’s an international phenomenon. Two teachers, Gordon Bowker and Zev Siegl, along with writer Jerry Baldwin, had a vision to bring delicious coffee to the masses. This simple idea has made Starbucks one of the largest and most successful companies in the world.
5. The Unbelievable Story of How Starbucks Took Over the World
The idea of Starbucks was born from a trip Gordon Bowker took to Milan in 1962. During the trip, he had an epiphany – Italian coffee was unlike anything he had ever tasted before. Upon returning home to Seattle, however, he found that it was impossible to find anything like what he experienced in Italy. Rather than simply accept this state of affairs, he decided to do something about it. Gordon shared his idea of starting a coffee company with his college friends Jerry Baldwin and Zev Seigl and they quickly got on board. They were determined to bring the experience of Italian coffee to Seattle and they set out on their mission to create Starbucks.
6. How Did STARBUCKS Get So Big?
At Starbucks, they know that a great cup of coffee should be accessible to everyone. That’s why there are over 29,324 locations in 75 countries and counting! For many people, their local Starbucks has become a place where friends meet for drinks or baristas can recommend the perfect blend for your unique taste. It’s also a place to find inspiration and creativity – no matter where you are or what time of day it is. From movie nights to live music events, there’s something for everyone at your local Starbucks.
7. How Starbucks Was Able To Win Over China
In a country steeped in tea-drinking culture, Starbucks has still found major success. What started as one store opening in 1999 has now grown to 6,000 locations throughout China. Impressively, the company plans to increase this number up to 9,000 by 2025 – an average of one store opening every nine hours! While competitors like Luckin Coffee and Hey Tea have attempted to combat Starbucks’ success, none have been able to match that of the coffee giant. Although the pandemic took a toll on sales in 2020-2021, analysts are confident that fourth-quarter sales in 2022 will put them back on their feet. So how did they do it? By combining an innovative approach with creative branding tactics. With unique drink flavors, personalized experiences and stylish design – Starbucks has been able to create a desirable brand that Chinese customers are eager to frequent. As the country continues to open up, Starbucks’ coffee culture will continue to grow and prosper.
8. Why Dunkin’ Is Taking On Starbucks And Betting On Coffee
Dunkin’ is investing $100 million to become a major player in the coffee game. The goal of this strategic move, according to CEO Dave Hoffmann, is to make espresso a major pillar for the long-term success of the company. Traffic in stores has been seeing a decline and annual comparable store sales have taken a dip since 2017 – something that Dunkin’ is not alone in experiencing. Thus, it is important for the company to differentiate itself from the competition if it wants to gain a larger share of the coffee market. Will Dunkin’ be able to stand out amongst such a large crowd? Time will tell as they put their bets on becoming a major player in the coffee wars.
9. The Secrets of Starbucks’ Success Documentary
When it comes to coffee, there’s nothing more iconic than Starbucks. Founded in 1971, Starbucks has become a global phenomenon, with over 28,000 stores worldwide and counting. Their success is due to their commitment to quality products and services as well as their unique approach to marketing and customer service. One of the keys to Starbucks’ success lies in their ability to create and maintain a strong brand voice that resonates with customers.
10. HINGAKAWA : An Original Starbucks Productions Documentary
When forgiveness becomes a choice, two women from different sides of the war find connection and friendship in an unexpected way. 25 years after genocide tore Rwanda apart, Murekatete and Karuta were brought together by their shared love for coffee. Despite both having suffered great loss, they found harmony through their mutual passion and commitment to keep the tradition alive. Together, they embarked on a journey of healing and reconciliation that has made a lasting impact on both. Through the coffee beans they grow, roast, and grind, Murekatete and Karuta share with the world their incredible story of courage, hope, and forgiveness. Together they create an exceptional cup to remind us all that harmony is always possible when we choose love over fear.
11. Starbucks Business Strategy to Success | Process design | Operations Strategy | MBA Case Study
As the biggest coffee roaster and retailer in the world, Starbucks has come up with an impressive success story. Operating over 25,000 stores in 75 countries and generating $21 billion in annual revenues, this company has almost singlehandedly created a huge market for specialty coffee. Leadership has been pivotal to the growth of this sector; Howard Schultz’s strategic actions played a major role in turning Starbucks around. His approach to return the company to its core values while making investments in new products, customer experiences and organizational capabilities helped them remain successful in a changing economy. The story of Starbucks is an inspiration for other businessmen who want to find ways to stay competitive despite turbulent times. It offers opportunities for students and executives alike to observe how to develop core competencies while achieving growth domestically and abroad. This case serves as an example of how businesses can strive for success by combining modern strategies with a strong commitment to values. Starbucks has become one of the most iconic brands in the world, thanks to its well-built business model based on industry disruption and responsible global citizenship.
12. The Start of Starbucks
Nowadays, competition in the coffeehouse industry is growing rapidly. With companies like Starbucks, Dunkin’, McDonald’s, Burger King and 7/11 all vying for customers’ attention, it’s no wonder that innovation has been pushed to an all-time high. In 2019 alone, Starbucks generated over $26 billion in revenue and developed a menu with 87,000 possible drink combinations! From mall kiosks to full-sized stores, it’s hard not to find a Starbucks anywhere you go. But with more and more companies joining in the race for dominance, customers have plenty of options when it comes to getting their morning cup of joe. New trends like cold brews and nitro coffees are giving coffee drinkers an alternative to traditional espresso-based drinks. As the competition for coffee drinkers grows, customers can expect even more innovative offerings from all their favorite coffee spots. With each company vying for a piece of the action, it will be interesting to see which establishments come out on top in this high-velocity race for coffee dominance! With so many choices available, one thing is for certain: customers won’t be running out of options any time soon.