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Marty McDonald is an entrepreneur and designer who founded Boss Women Media, a media and events company created to connect women with stories, resources and opportunities for career growth. She also founded the children’s brand Elle Olivia and wrote Audacious.
What is Marty McDonald known for?
McDonald is best known as the founder of Boss Women Media; a University of Tennessee at Chattanooga profile also identifies her as the organization’s CEO. The company’s work has centered on connecting and empowering women, particularly women of color, through media, events and partnerships.
Boss Women Media has used conferences, storytelling and collaborations with brands and organizations to reach its community. ESSENCE has reported examples including the Black Magic Reimagined business summit, a Sugarfina collaboration and multi-city tour, and a Founders’ Breakfast Masterclass with Amazon’s Black Business Accelerator.
How did Boss Women Media begin?
McDonald spent more than a decade working in corporate marketing, according to D Magazine. The publication reports that in 2016 she hosted a brunch at Neiman Marcus for 25 women to discuss career advancement and resources. That gathering grew into Boss Women Media.
A University of Tennessee at Chattanooga alumni profile says McDonald left her corporate job on December 1, 2017, to build the organization. It describes her motivation as a response to the lack of representation she saw in senior corporate roles. That is the profile’s account of her motivation, not a statistical assessment of representation across corporate America.
What does Boss Women Media do?
The organization combines community-building with events and media projects. Its work has included business-focused gatherings and partnerships, rather than being limited to a single conference or publication. The university profile describes its aim as empowering and connecting women, especially women of color.
Rank #2
Published audience figures refer to different measures and periods. Hachette Book Group’s contributor page describes Boss Women Media as a community of more than 200,000 people; the page does not state a publication date. The university’s November 5, 2025 profile says virtual gatherings reached more than 20,000 women during the pandemic and that later programming streamed to half a million households through Amazon Prime. These are source-reported historical figures, not a verified current audience count.
What are Elle Olivia and Audacious?
Elle Olivia
McDonald also founded Elle Olivia, a children’s brand inspired by her daughter and focused on representation and advocacy, according to Hachette Book Group. D Magazine’s February 23, 2022 interview describes it as an online children’s apparel and book brand.
The University of Tennessee at Chattanooga profile reports that Elle Olivia reached more than 400 Target stores within its first year; Hachette’s contributor page also cites more than 400 Target stores. Those accounts describe a reported retail milestone, not current store availability.
Audacious
Hachette lists Audacious as McDonald’s book. The university profile describes it as a guide to building a desired life and career. Current retail availability is not established by those biographical sources.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why does McDonald’s work focus on visibility?
The University of Tennessee at Chattanooga profile connects her work to the importance of seeing possibilities modeled by others. It attributes this statement to McDonald: “When you don’t see it, you don’t know what’s possible.”
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