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H&M’s Billie Eilish merch collection launched on January 2, 2020. The capsule paired Billie Eilish logos with oversized casualwear and accessories; it is a historical release, and the sources documenting it do not establish that H&M still sells it.
When did the H&M Billie Eilish collection launch?
Universal Music Japan announced the collaboration on December 10, 2019, saying it would arrive January 2, 2020, at selected H&M stores and on H&M Japan’s official online store. H&M’s announcement, syndicated on the launch date, described worldwide availability at stores carrying its Divided concept and online at hm.com. These reports describe the original launch, not current stock.
Universal Music Japan’s December 10, 2019 announcement and H&M’s January 2, 2020 announcement syndicated by WebWire provide the launch details.
What was in the collection?
Oversized apparel
H&M described official Billie Eilish logos on long, boxy T-shirts, hoodies, sweatshirt dresses, joggers, and T-shirt dresses. The stated palette included cream, black, pale green, and neon-green accents. Japanese coverage also mentions sweatshirts, parkas, and long-sleeve shirts; the launch reporting does not provide a complete product-by-product catalog.
#1 Best Overall
- Authentic Licensed Bravado Billie Eilish Merchandise featuring the iconic blue photo from the HIT ME HARD AND SOFT album era.
- Legal and Official Billie Eilish Merchandise in partnership with Bravado International Group, a Universal Music Group Company; perfect for concerts, casual wear, and gifts for fans.
Accessories
The announced accessories included beanies, bucket hats, socks, and a waist bag. WWD Japan’s December 11, 2019 report and SPUR’s December 29, 2019 coverage add Japan-market reporting on the release.
What were the reported prices in Japan?
WWD Japan reported the following tax-inclusive prices for Japan in December 2019. These are historical Japan-market prices, not current prices or prices for other countries.
Rank #2
- Authentic Licensed Bravado Billie Eilish Merchandise
- Legal and Official Billie Eilish Merchandise in partnership with Bravado International Group, a Universal Music Group Company; 2022
- Lightweight, Classic fit, Double-needle sleeve and bottom hem
| Item | Reported Japan price |
|---|---|
| T-shirts | ¥1,799 |
| Sweatshirts | ¥2,999 |
| Hoodies | ¥3,999 |
| Sweatshirt dresses | ¥2,999 |
| Knit caps | ¥1,299 |
| Bucket hats | ¥1,299 |
| Socks | ¥599 |
| Waist bags | ¥1,799 |
Source: WWD Japan, December 11, 2019.
Who worked on the campaign?
H&M credited 3D artist Ines Alpha with the campaign’s art direction and 3D makeup work, including campaign visuals and an exclusive Snapchat filter. The announcement also quoted Emily Bjorkheim, then H&M’s Head of Design Divided: “We’re super excited about this merch collection drop. Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values. We want to enable her fans to step into her world and feel empowered to freely express their style as well.”
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Is the H&M collection still available?
The launch reports establish the 2020 release but do not verify present-day H&M stock. Billie Eilish’s official store page for the HMHAS AMEX collection lists separate merchandise, including apparel, accessories, and vinyl; it is not evidence that the old H&M capsule remains available or that those items are H&M products.
Quick Recap
Best Value
- Authentic Licensed Bravado Billie Eilish Merchandise
- Legal and Official Billie Eilish Merchandise in partnership with Bravado International Group, a Universal Music Group Company; 2022
- Lightweight, Classic fit, Double-needle sleeve and bottom hem
Rank #4
- Authentic Licensed Bravado Billie Eilish Blohsh Black Merchandise featuring the iconic Blohsh logo design on a classic tee.
- Legal and Official Billie Eilish Merchandise in partnership with Bravado International Group, a Universal Music Group Company, perfect for fans and music lovers.
Rank #3
- Authentic Licensed Bravado Billie Eilish Merchandise
- Legal and Official Billie Eilish Merchandise in partnership with Bravado International Group, a Universal Music Group Company; 2022
- Lightweight, Classic fit, Double-needle sleeve and bottom hem
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
