Dunkin’s 2024 holiday menu leak previewed a seasonal lineup that the company confirmed in an October 29 announcement. The menu was scheduled to launch November 1, 2024, and is historical—not a current offer. Here’s what Dunkin’ officially listed, separated into new and returning items.
What was on Dunkin’s 2024 holiday menu?
Dunkin’s October 29, 2024 announcement confirmed four highlighted new items and four returning seasonal favorites. The descriptions below reflect the company’s release; it does not establish that every restaurant stocked every item throughout the promotion.
| Item | New or returning | What Dunkin’ announced |
|---|---|---|
| Holiday Cookie Signature Latte | New | Hot or iced espresso with whole milk and buttery-cookie and toasted-almond notes, topped with whipped cream, caramel drizzle and cookie-butter crumbles. |
| Almond Croissant | New | An all-butter croissant filled with sweet almond paste and topped with slivered almonds. Dunkin’ described it as its first-ever. |
| Hash Brown Brisket Scramble Bowl | New | Crisp hash browns with shredded brisket, scrambled eggs, smoked cheddar, poblano peppers, caramelized onions and seasonings, topped with cheddar queso. |
| White Hazelnut Bark Coffee | New | Hot or iced Original Blend coffee with cream and white-chocolate and toasted-hazelnut notes. |
| Cookie Butter Cold Brew | Returning | Cold brew with brown-sugar-cookie notes, cookie-butter cold foam and cookie-butter crumbles. Dunkin’ said it was returning for a third year after selling out in prior years. |
| Cookie Butter Donut | Returning | Listed as a returning seasonal item; the announcement did not provide a fuller description. |
| Peppermint Mocha Signature Latte | Returning | Listed as a returning seasonal item. |
| Toasted White Chocolate Signature Latte | Returning | Listed as a returning seasonal item. |
How did the leak compare with the official announcement?
Coverage published before the company’s announcement described the menu as a leak. The subsequent Dunkin’ release is the clearest confirmation of which named items were officially announced. A pre-launch report or social post alone should not be treated as proof that an item was part of the confirmed lineup; nor does the release rule out other limited-time items introduced later.
In a statement accompanying the announcement, Beth Turenne, Dunkin’s Vice President of Category Management, said: “At Dunkin’, we believe the holidays are all about bringing people together through moments of joy—and what better way to do that than with our new seasonal menu featuring our Holiday Cookie Signature Latte and Almond Croissant, alongside fan-favorite flavors like Peppermint Mocha, Toasted White Chocolate, and Cookie Butter Cold Brew,”
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When did the menu and promotions run?
Dunkin’ dated its announcement October 29, 2024, and said the seasonal menu would begin November 1, 2024. The release also described promotions tied to that holiday period; they have expired and should not be read as current deals.
- Free Donut Wednesdays: For Rewards members, November 6 through December 25, 2024. The offer was for a free classic donut with a beverage purchase and was subject to limits, exclusions and varying participation.
- App offer, November 12–18: A $2 Almond Croissant offer.
- App offer, November 19–25: A $3 Hash Brown Brisket Scramble offer.
What else did Dunkin’ announce?
Holiday merchandise was secondary to the food-and-drink lineup. Dunkin’ announced adult and children’s pajamas, beanies, cozy socks and Mini Donut Tote Bags for release on ShopDunkin.com on November 1, 2024, at noon ET, while supplies lasted. It also announced a limited-edition Bling Cup priced at $24.99, with a select-store rollout in early November and limited ShopDunkin.com quantities on November 1. The announcement does not establish current stock or Amazon availability.
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What the announcement does—and does not—tell us
The official release provides item names, selected ingredient and flavor descriptions, a planned start date and details of specific historical offers. It does not establish nationwide availability at every point in the season, nutrition or allergen information, how the items tasted, or how they performed in sales. No menu-performance statistics or customer-preference survey figures are stated in the cited coverage.
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