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Bosch’s first Super Bowl commercial pairs actor Antonio Banderas with a tribute to wrestling legend “Macho Man” Randy Savage. A Bosch refrigerator helps Banderas find his inner “Bosch,” while a power tool sparks a contractor’s transformation into the larger-than-life wrestler. The two dance before the ad’s final elbow-drop gag.
What happens in Bosch’s Super Bowl ad?
The commercial begins with Banderas in silk pajamas near Bosch appliances and a contractor working with Bosch power tools. Bosch calls the confident alter egos “Bosches”: physical manifestations of the strength and swagger the brand associates with its products.
In Bosch’s telling, the refrigerator’s VitaFresh technology keeps Banderas’s carrots fresh, prompting him to become “Antonio Bosch-deras.” The contractor’s Bosch 18V 2-in-1 Impact Driver cues his transformation into a tribute character based on “Macho Man” Randy Savage. The two dance, and the wrestler character finishes with an elbow drop onto a table.
Who is in the commercial?
Antonio Banderas
Banderas plays a version of himself who becomes “Antonio Bosch-deras.” Bosch’s announcement quotes the actor: “I’ve long admired Bosch as a brand synonymous with quality and have embraced my inner ‘Bosch’ my entire career,”
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The Macho Man tribute
The other character is a tribute to wrestling legend “Macho Man” Randy Savage—not Savage himself. Bosch’s campaign announcement describes the character as part of the ad’s lineup of “Bosches.”
Which Bosch fridge and power tool appear?
Bosch’s official campaign announcement identifies the products by type: a refrigerator with VitaFresh technology and an 18V 2-in-1 Impact Driver. It does not give their exact model names. The commercial catalogue iSpot identifies them more specifically as follows:
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| Product in the ad | Catalogue identification | Attribution |
|---|---|---|
| Refrigerator | Bosch Home 800 Series French Door Bottom Mount Refrigerator | iSpot’s commercial listing; Bosch’s announcement does not specify this model. |
| Power tool | Bosch Tools GDX18V-1860C Two-in-One Cordless Impact Driver and Wrench | iSpot’s commercial listing; Bosch’s announcement calls it an 18V 2-in-1 Impact Driver. |
These are identifications from the commercial listing, not a product review or confirmation of current price or availability.
When did the campaign launch, and what was Bosch announcing?
BSH Home Appliances Corporation dated its campaign announcement February 6, 2025. The commercial was associated with Super Bowl LIX, played February 9, 2025. Bosch described the ad as its first Big Game spot and the first time Bosch Home Appliances and Bosch Power Tools had come together in U.S. advertising.
Rank #3
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The spot launched “The More You Bosch, The More You Feel Like A Bosch,” which Bosch said would be a multi-year U.S. campaign featuring seven product ads and a lineup of “Bosches.” Droga5 collaborated as creative agency, while Carat led media buying and paid strategy.
Bosch CMO Boris Dolkhani called the debut “a pinnacle moment to reintroduce the brand to U.S. consumers and the first of many ways Bosch will show up in a bold way in 2025.” Paul Thomas, president of Bosch in North America, said: “The campaign is focused on supporting sales growth in the United States and will contribute to our company’s overall future global success.”
Rank #4
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- Upgraded Exquisite Craftsmanship: With an aluminum alloy housing and metal connector, the usbc to usb adapter is extremely durable and sturdy. Rigorously tested to withstand more than 10,000 times of plugging and unplugging, ensuring long-lasting performance
- Broad Compatible: The usb c to usb adapter widely supports all USB C/ USB A devices like laptops, tablets, cellphones, car chargers, and phone chargers. Such as compatible with MacBook Pro/Air 2023/2022, Thunderbolt 4/3 Devices,Apple MagSafe Watch 9/8/7/SE/Ultra, iPad Pro 2022/2021, Samsung Galaxy S23/S20/S10, and iPhone 17/16/15 Pro. Plug and play
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Was the Lowe’s discount part of the ad?
Bosch’s February 2025 campaign release also announced a Lowe’s promotion: 10% off premium Bosch home appliance products, scheduled for February 27 through March 12, 2025. That was a historical offer, not evidence of a current discount. The release also mentioned dedicated “Bosch Days” offers for power-tool and home-appliance shoppers.
What does “The More You Bosch” mean?
The campaign turns the Bosch name into a playful idea of confidence: use a Bosch product, and an exaggerated, bolder version of yourself might appear. In the ad, that premise links two different product categories through two transformations—fresh carrots and a refrigerator for Banderas, an impact driver and wrestling swagger for the contractor. The ad’s dance-off brings the stories together as brand comedy rather than a claim about comparative product performance.
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