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Super Bowl LIX was played in New Orleans on February 9, 2025. If you missed the broadcast—or only caught the game—these are the commercials most worth revisiting, selected for memorable concepts, cultural recognition, brand significance and documented critical or consumer attention. “Biggest” is not one official ranking: a celebrity comedy hit, a first-of-its-kind brand appearance and a highly rated consumer-test result measure different things.
For a fast catch-up, start with the NFL’s official Super Bowl commercials compilation. The archive includes spots that aired during the game as well as campaigns released around the broadcast, so check whether a video is labeled a full commercial, teaser or extended cut.
Six essential ads to watch first
| Spot | What makes it memorable | Best for |
|---|---|---|
| Mountain Dew Baja Blast — “Kiss From a Lime” | Seal turns his song reference into a literal visual gag. | Most instantly recognizable joke |
| Hellmann’s — “When Sally Met Hellmann’s” | Meg Ryan and Billy Crystal revisit When Harry Met Sally…. | Nostalgia |
| Uber Eats — “A Century of Cravings” | Matthew McConaughey proposes that football was invented to sell food. | Celebrity ensemble comedy |
| Budweiser — “First Delivery” | A young Clydesdale earns a place on the delivery team. | Animal storytelling |
| Nike — “So Win” | A forceful, athlete-centered celebration of women’s sports. | Sports and brand purpose |
| OpenAI — “The Intelligence Age” | An abstract history of technological progress introduces ChatGPT. | AI advertising and visual ambition |
Use the 2025 commercial archive for the individual campaign videos and additional advertisers.
The most memorable Super Bowl LIX commercials
Mountain Dew Baja Blast: “Kiss From a Lime”
Seal performs a Baja Blast variation on “Kiss From a Rose,” while the ad plays on his name by making him a literal seal. The song reference, product name and visual punchline all land at once. ABC News highlighted it among the game’s memorable spots, and PepsiCo described the thinking behind its 2025 campaigns in its post-game creative overview.
#1 Best Overall
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Hellmann’s: “When Sally Met Hellmann’s”
Meg Ryan and Billy Crystal reunite in a scene modeled on When Harry Met Sally…, with mayonnaise folded into the famous food gag. It is a direct nostalgia play: viewers recognize the film setup before the brand appears. ABC News and TVLine both included the commercial in their celebrity-focused roundups.
Uber Eats: “A Century of Cravings”
Matthew McConaughey presents a comic conspiracy theory that football exists to move food. Greta Gerwig, Charli XCX, Kevin Bacon, Martha Stewart and Sean Evans appear in the broader celebrity joke. The premise is understandable immediately, even if you know nothing about the campaign beforehand. See the ABC News roundup and TVLine’s commercial list for cast and campaign context.
Budweiser: “First Delivery”
A young Clydesdale is rejected from a delivery team, then proves useful when a keg falls from the wagon. The ad uses Budweiser’s established horse tradition, a simple obstacle and a clear emotional payoff rather than a parade of famous faces. The NFL compilation and the commercial archive are the reliable places to locate the spot.
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Google Pixel and Gemini: “Dream Job”
A father prepares for a job interview with help from Gemini Live. Instead of explaining artificial intelligence in technical terms, the commercial depicts a familiar consumer situation. That scenario is advertising, not an independent test of Gemini’s accuracy or interview results. TechCrunch’s overview of AI-driven Super Bowl advertising places it alongside OpenAI’s debut.
OpenAI: “The Intelligence Age”
OpenAI’s first Super Bowl commercial uses stylized, largely abstract animation to trace technological progress and position ChatGPT within that story. Its importance is partly strategic: an AI company introduced itself to a mass television audience through a broad cultural narrative rather than a product tutorial. The spot is listed in the commercial archive, with wider context from TechCrunch.
Nike: “So Win”
Nike’s high-energy film centers female athletes and competitive confidence. It stands apart from the food and celebrity comedies by functioning primarily as a sports statement. CBS Sports placed Nike among its notable 2025 commercials; the campaign is also listed in the 2025 archive series.
Rank #3
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Doritos: “Abduction”
An alien-abduction story turns Doritos into the object of extraterrestrial attention. The concept connects science-fiction absurdity with Doritos’ creator-led “Crash the Super Bowl” tradition. PepsiCo explains the campaign background, while CBS Sports included the ad in its Top 10 assessment.
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- Bud Light — “Big Men on Cul-de-Sac”: Post Malone and Shane Gillis bring backyard-comedy energy to the beer brand.
- Squarespace — “A Tale as Old as Websites”: Barry Keoghan leads an eccentric, rural-looking story that sells website creation through character and atmosphere rather than a feature list.
- Michelob Ultra: A recognizable ensemble and sports-comedy framing support the brand’s athletic positioning.
- Pringles: A mustache-centered celebrity campaign turns the product’s distinctive shape into the central visual joke.
TVLine’s full list is useful when you want to identify a cameo or find a campaign not included in this shorter selection.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the 2025 ads were selling beyond the products
AI became a mainstream advertising subject
OpenAI and Google presented AI in sharply different ways. OpenAI used a conceptual, technology-history frame; Google showed an everyday job-interview use case. Neither commercial establishes guaranteed product performance, and current features or availability should be checked separately from the advertisements.
Rank #4
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Nostalgia rewarded recognition
Hellmann’s revived a famous movie scene, while Budweiser continued its Clydesdale storytelling. Both rely on audience familiarity, but one uses a cultural callback and the other a long-running brand tradition.
Food and football merged into one comedy category
Uber Eats made food part of football mythology; Mountain Dew and Doritos used surreal premises; Hellmann’s made a food gag the bridge to a film reunion. PepsiCo’s campaign explanation covers its Doritos, Lay’s and Mountain Dew work.
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Women’s sports received a direct brand statement
Nike’s “So Win” focused on athletes and competitive identity rather than a conventional celebrity punchline. That gave the lineup a clear sports message amid the heavier concentration of food, beverage and delivery advertisers.
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Which commercials were “the best”?
There is no single authoritative winner because different lists measure different outcomes.
| Measure | What it rewards | 2025 example |
|---|---|---|
| Critics’ or editors’ picks | Creative execution and memorability | CBS Sports’ ranking |
| Consumer testing | Response from a named research panel | Ipsos’ 2025 assessment, which identified Little Caesars, Pringles and eight other brands among its top ads |
| Celebrity or social attention | Recognition, shareability and cultural callbacks | ABC News’ roundup |
| Brand significance | A first appearance, major return or strategic repositioning | OpenAI’s debut and Nike’s women’s-sports statement |
Calling one spot “the best” without naming the measure confuses these categories. A more useful question is whether you want the funniest, most nostalgic, most visually strange or most strategically significant ad.
Where to find the complete lineup
Watch the NFL’s official compilation first. For searchable campaign titles, use the SuperBowl-Ads.com 2025 series and its video archive. Those pages are better suited to exploring the entire slate than a curated “biggest drops” list, which intentionally prioritizes variety and recognizability.
Quick Recap
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