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Samsung’s 2022 Galaxy Unpacked campaign used BTS, synchronized landmark screens and QR-triggered mobile playback to promote the standard Galaxy Z Flip4. The activation was global in reach, but the available contemporary reporting did not confirm a dedicated Galaxy Z Flip4 BTS Edition.
A worldwide campaign built around music and public screens
Samsung described the promotion as a worldwide music-video takeover tied to Galaxy Unpacked 2022. Rather than relying only on conventional celebrity advertising, it turned major digital billboards into venues for BTS-related films connected to the Galaxy Z Flip4.
The campaign announcement appeared in Samsung’s newsroom on August 11, 2022. Its central ingredients were two digital films, large-format displays at famous public landmarks, QR-code interaction and the phone’s Bora Purple color identity. Samsung’s account of the activation presents it as a shared public and mobile experience, not simply a series of product posters.
The two films were not the same kind of BTS collaboration
“Galaxy x BTS: Unfold your world with Z Flip4”
The first film focused directly on the experiences Samsung associated with the Galaxy Z Flip4. It used BTS’s song “Yet To Come (The Most Beautiful Moment)” and linked the phone’s foldable design and Bora Purple finish with a message about opening up new possibilities.
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- The 6.7″ Dynamic AMOLED 2X foldable main screen supports an adaptive 48–120 Hz refresh rate and HDR10+, offering incredibly fluid motion for gaming, media playback, and split-screen multitasking when using Flex Mode.
The product emphasis included the clamshell form, the external cover display and flexible use cases such as Flex Mode. BTS supplied the cultural and musical center of the film, while the phone remained the featured product.
“Over the Horizon 2022 by SUGA of BTS”
The second film centered on SUGA’s reworking of “Over the Horizon,” Samsung’s signature ringtone. SUGA participated in producing the updated version, which Samsung presented in the context of the ringtone’s 10th anniversary.
This distinction matters: the first asset was a BTS-fronted Galaxy Z Flip4 film using “Yet To Come,” while the second highlighted an individual member’s work on Samsung’s long-running sonic identity. It was another promotional asset for the launch, not evidence of a separate handset release.
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Contemporary coverage identified five landmark locations:
- Times Square, New York City
- Piccadilly Circus, London
- COEX, Seoul
- Shibuya, Tokyo
- Kudamm, Berlin
Samsung’s newsroom article names Times Square, Piccadilly Circus, Kudamm and COEX in its opening description, then refers to “five global landmarks.” The complete five-location list, including Shibuya, was reported by Android Headlines’ contemporary coverage. That difference is a sourcing detail, not a reason to treat the activation as a single-city event.
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- FLEX, POSE, POST: Getting that post-worthy solo shot is easy with a phone that stands on its own; Put Galaxy Z Flip4 in Flex Mode and capture hands-free selfies, record your epic dance moves and never worry about your makeshift tripod falling over again
- CAPTURE ON ONE SCREEN, TEXT ON THE OTHER: Catch up with friends on the top and find the perfect pic to post on the bottom; Flex Mode makes doing two things at once a breeze
- NEVER MISS A NOTIFICATION: The customizable cover screen on Galaxy Z Flip4 allows you to see just what you need while keeping your full screen private; Respond to texts, skip songs and change settings all while keeping your cellphone conveniently compact
- PERFECTLY POCKET SIZED: Ditch the bag and travel light; The compact, foldable design lets you say bye to the bulk without sacrificing a big screen; Slide your smart phone easily into even your front pocket
- UNFOLD A FASHION STATEMENT: Your phone is your most-used accessory, so why not make it an extension of your style, Choose from a wide array of colors and customize your cover screen so your mobile fits your vibe
How the QR-code experience worked
People at the participating landmarks could scan a QR code displayed with the campaign. Samsung said the scan would start the relevant music on the user’s smartphone in sync with the large public screen.
That synchronization gave the campaign a participatory element: passersby were invited to use their own phones as part of the performance rather than merely watch an advertisement. Samsung’s description does not specify operating-system requirements, browser compatibility or whether the system worked on every phone. It also describes an event-time activation tied to 2022; it should not be assumed that the original QR workflow or physical displays remain active in 2026.
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Bora Purple connected the phone’s visual identity with Samsung’s BTS relationship. The color became a recognizable part of the campaign’s imagery and helped make the Z Flip4 feel like a fashion and culture product as well as a piece of hardware.
However, the available reports do not establish that Bora Purple was exclusive to BTS fans, sold only in a BTS package or itself constituted a special edition. The accurate description is that Samsung associated the standard Galaxy Z Flip4’s Bora Purple option with the BTS promotion.
The phone and launch-era business context
The Galaxy Z Flip4 was Samsung’s 2022 clamshell foldable and was positioned below the larger, more expensive Galaxy Z Fold4. Contemporary reporting put the U.S. starting price at $999 for the Z Flip4 and $1,799 for the base Z Fold4 at launch. Those are historical launch prices, not current buying guidance.
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The campaign also fit Samsung’s effort to make foldables more mainstream. Android Headlines reported that Samsung was targeting roughly 15 million combined units for the Galaxy Z Flip4 and Z Fold4. That was a reported ambition, not a documented sales result, and the available sources do not show that the BTS activation produced a specific sales lift or conversion rate.
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Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallWas there a Galaxy Z Flip4 BTS Edition?
Confirmed: BTS digital films, music collaborations, landmark displays, QR-triggered synchronized playback and campaign use of Bora Purple.
Not confirmed by the available 2022 reporting: a dedicated Galaxy Z Flip4 BTS Edition.
Why the confusion is understandable: Samsung had previously announced BTS Edition products, including the Galaxy S20+ and Galaxy Buds+, as documented by Android Headlines.
The contemporary Galaxy Z Flip4 coverage described Samsung as continuing its BTS association “in other ways,” through films, music, public displays and color branding. That wording supports describing the 2022 activity as a promotional campaign around the regular Z Flip4—not as proof of a special BTS-branded phone. It also does not rule out every later regional or limited product that may have appeared outside the sources covered here.
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- The 6.7″ Dynamic AMOLED 2X foldable main screen supports an adaptive 48–120 Hz refresh rate and HDR10+, offering incredibly fluid motion for gaming, media playback, and split-screen multitasking when using Flex Mode.
Why Samsung used BTS for this launch
BTS gave Samsung a cultural audience that crossed national markets, matching a foldable phone whose appeal depended heavily on visual design and social visibility. The campaign’s five-city footprint reinforced an international identity, while the music and Bora Purple color supplied memorable hooks for fans.
The QR system also turned spectators into participants. A person in Times Square, Piccadilly Circus, Seoul, Tokyo or Berlin could connect a landmark screen to a personal smartphone, making the advertising feel closer to a coordinated event than a passive billboard buy.
Those are strategic interpretations of the documented mechanics. The sources establish what Samsung built and where it appeared; they do not establish a measured sales increase, engagement rate or causal effect on demand.
What the campaign actually announced
| Question | Accurate answer |
|---|---|
| What product was promoted? | The standard Samsung Galaxy Z Flip4, especially its foldable format, features and Bora Purple color. |
| What did BTS contribute? | BTS appeared in the “Unfold your world with Z Flip4” film and supplied “Yet To Come”; SUGA produced the “Over the Horizon 2022” reworking. |
| Where was it shown? | Five reported landmark sites: Times Square, Piccadilly Circus, COEX, Shibuya and Kudamm. |
| Was it interactive? | Yes. Samsung said QR scans could trigger smartphone playback synchronized with the public display. |
| Was a BTS Edition Flip4 confirmed? | No—not by the contemporary sources documenting this campaign. |
Samsung’s activation combined product design, pop music, fan culture, public-space advertising and mobile interactivity. Its significance is therefore broader than a celebrity endorsement, while its product claim should remain precise: BTS helped Samsung launch and dramatize the Galaxy Z Flip4 globally, but the documented campaign did not announce a confirmed Galaxy Z Flip4 BTS Edition.
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