Meghan Markle’s “learning curve” is chiefly the difficult public launch of As ever, her lifestyle brand formerly known as American Riviera Orchard. In the March 2025 PEOPLE exclusive tied to With Love, Meghan, she also explains Harry’s supportive but limited role, the boundaries around Archie and Lilibet, and why the series is a return to the creative world of The Tig rather than a new royal-family confrontation.
The “learning curve” in Meghan Markle’s March 2025 PEOPLE exclusive is primarily about launching her lifestyle business—not a new account of royal-family conflict. Meghan describes the difficult transition from American Riviera Orchard to As ever, the pressure of developing products in public and the challenge of forgiving herself for mistakes. She also discusses Harry’s supportive but limited role, how Archie and Lilibet encountered the production, and why family privacy remains important.
The result is less a royal tell-all than a first-person promotional profile connected to Netflix’s eight-episode lifestyle series With Love, Meghan. PEOPLE supplements Meghan’s account with comments from a crew member, director Michael Steed and a Montecito acquaintance, but the central narrative is Meghan’s return to cooking, gardening, crafting, hosting and entrepreneurship.
What Meghan means by her “learning curve”
Meghan uses the phrase to describe the process of building and launching her brand under intense public scrutiny. The business first appeared online as American Riviera Orchard in March 2024. In April, branded jars of jam were sent to friends, creating an early glimpse of the planned product line. The rollout then paused, with trademark issues among the complications reported by PEOPLE.
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The eventual answer was a new name: As ever. Meghan presents the change as part of a broader process of learning in public. Rather than describing the launch as a smooth or fully controlled campaign, she acknowledges “twists and turns” and says she is working on forgiving herself for mistakes while figuring out the business.
That distinction matters. The interview does not frame the learning curve as a revelation about her marriage, her relationship with the royal family or a private crisis. It is chiefly a founder’s account of choosing a name, developing products, managing expectations and trying to create a commercial brand while every step attracts public attention.
With Love, Meghan reconnects her with The Tig
Meghan describes the Netflix series as a return to interests she had explored before joining the royal family. She launched The Tig, a food, travel and wellness blog, in 2014 while filming Suits in Toronto and closed it in 2017. Harry knew her during that period, and Meghan says he enjoys seeing her reconnect with the creative energy associated with it.
Netflix’s description of With Love, Meghan positions it as a practical and conversational lifestyle program filmed in Montecito, California. Across eight episodes, Meghan cooks, gardens, crafts, entertains and shares personal stories with friends and chefs. The guest list includes Roy Choi, Mindy Kaling and Alice Waters.
The series was originally expected to premiere in January 2025 but moved to March 4. Netflix attributed the delay to the Los Angeles wildfires and quoted Meghan supporting the decision to keep attention focused on Californians affected by the disaster. For viewers looking for the program, With Love, Meghan on Netflix is the relevant official distribution point; availability and any streaming referral options can vary by territory.
Harry is supportive, but this is Meghan’s project
Harry’s role is deliberately limited. According to PEOPLE, he appears only briefly in the final episode rather than functioning as a co-host or regular on-screen partner. A crew member described him as polite and friendly while also recalling that he made clear the production should be Meghan’s moment.
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Meghan’s comments support the same interpretation. Harry likes seeing her work in a creative space connected to The Tig, but the show is designed around her interests and her voice. Calling him a supportive presence is accurate; describing him as a central participant would overstate what the interview and series setup establish.
The PEOPLE piece also briefly references the couple’s decision to step back from royal roles, but it explicitly does not turn the interview into another confrontation about the royal family. Readers expecting fresh claims about royal disputes will not find that here. The focus is the couple’s life in California, Meghan’s work and the boundaries surrounding their children.
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Why the children and the family home matter to the story
Meghan describes Montecito as a community where families become familiar through school drop-offs, playdates and local activities. She says she and Harry hosted a winter-break camp for children, complete with obstacle courses and face painting. In her account, the local community became protective of the family’s desire for ordinary parental and childhood experiences.
She also draws a clear line around the family home. Their residence remains a sanctuary, which is why the show was filmed in a nearby rental rather than inside the house. This is one of the interview’s most important themes: Meghan is willing to show aspects of her creative work and family perspective, but that does not mean opening every part of domestic life to cameras.
Archie and Lilibet did visit the set with Harry. Meghan says Archie helped with a clapboard moment, while crew members gave the children headphones so they could listen to the audio. She wanted them to see her working and understand what she was creating.
Those details should remain in context. They are statements from the interview about a particular production, not evidence that the children have become regular media participants or that the family has adopted a broadly public lifestyle. The account presents a carefully limited encounter with their mother’s work while maintaining the privacy of the home.
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Food is presented as family memory, not just content
Cooking gives the interview its emotional center. Meghan talks about making breakfast for the family, including fried eggs, bacon and occasional frozen waffles. She connects food with memories of meals made by her mother, including Thai-inspired dishes, and says she hopes her children will associate recurring recipes with “Mama Meals.”
Roast chicken is one example of a dish she says she has made since the children were small. The point is not that every meal is elaborate. Instead, Meghan describes food as a family language: a way to create repetition, memory and a sense of inheritance through ordinary dishes.
That idea also explains the show’s emphasis on presentation. Meghan says she might order Chinese food but still plate it attractively. The message is not that viewers need to make every item from scratch. It is that a manageable gesture—serving food thoughtfully, arranging a table or adding a small visual detail—can make an occasion feel intentional.
For readers interested in that particular food-styling detail, edible flower sprinkles are a generic category worth distinguishing from the As ever brand itself. As ever’s official FAQ describes its flower sprinkles as edible, food-safe dried blooms. That does not establish that the As ever product is sold through Amazon, so any Amazon recommendation should use generic category language rather than imply brand equivalence.
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Meghan rejects the “tradwife” label
Although the series is built around cooking, hosting and domestic creativity, Meghan rejects the “tradwife” label. She describes herself as an entrepreneur and female founder, not an influencer, and presents her approach as hybrid rather than as a return to a single traditional household model.
Her version of domesticity allows for convenience and imperfection. Ordering takeout can coexist with caring about how it is served. A family meal can involve frozen waffles. A lifestyle program can celebrate home rituals without claiming that one person should perform all household labor or that every routine must look polished.
That balance is central to the program’s intended appeal. Meghan is not arguing that viewers should reproduce her exact home life. She is encouraging them to do what is manageable with care, whether that means cooking a familiar recipe, arranging a simple breakfast or creating a small hosting ritual.
How the brand story connects to the series
The business and television projects reinforce one another without being identical. With Love, Meghan supplies the creative setting: food, gardening, entertaining and personal storytelling. As ever supplies a commercial extension of the same interests, with products inspired by Meghan’s cooking, hosting and hostessing.
The official store currently lists pantry products, honey, fruit spreads, tea, candles and gifts. Its catalog includes flower sprinkles, raspberry spread, orange marmalade, strawberry spread, fruit-spread trios, caffeine-free herbal teas and candles. The product categories make the most sense when viewed as a hosting and pantry ecosystem rather than as evidence of a single “Meghan kitchen gadget.”
For example, As ever flower sprinkles fit the show’s emphasis on decorative food, while As ever herbal teas and As ever candles fit its broader hosting and atmosphere themes. Availability, shipping and regional access should be checked directly at the time of purchase. The official FAQ confirms that the teas are caffeine-free and that the flower sprinkles are intended to be eaten.
A dated timeline of the project
| Date | Development |
|---|---|
| 2014 | Meghan launches The Tig while filming Suits in Toronto. |
| 2017 | She closes The Tig. |
| March 2024 | American Riviera Orchard appears online. |
| April 2024 | Branded jam jars circulate among friends. |
| 2024–early 2025 | The original rollout pauses amid development and trademark complications reported by PEOPLE. |
| March 4, 2025 | With Love, Meghan premieres on Netflix after moving from its planned January launch window. |
| August 2025 | Netflix announces a multi-year first-look extension with Archewell Productions, a second season and a holiday special. Netflix says the series reached 5.3 million views in the first half of 2025. |
The final entry belongs to a later franchise context, not to the original PEOPLE interview. Netflix’s reported viewing figure should not be treated as a measure of the interview’s readership or as evidence of how the March profile was received.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.The later As ever and founder context
As ever’s development continued beyond the launch-cycle interview. Netflix later described the brand as having been developed in partnership with the company, while also extending its relationship with Archewell Productions. A documented collaboration with Clevr Blends included a strawberry matcha set containing Clevr Matcha SuperLatte, strawberry spread and flower sprinkles. The set’s availability should be verified rather than assumed from its earlier announcement.
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The founder theme also extends beyond the lifestyle show. Meghan’s podcast, Confessions of a Female Founder with Meghan, is a related destination for readers more interested in the business and entrepreneurship side of her public work. It is a media opportunity rather than a food-product recommendation, and current availability should be checked through the relevant publisher or platform.
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What the exclusive does—and does not—establish
- It establishes Meghan’s account of the launch process: American Riviera Orchard became As ever after a complicated development period involving public scrutiny and trademark issues.
- It establishes the intended creative identity of the series: cooking, crafting, gardening, hosting and personal storytelling are the organizing ideas.
- It establishes Harry’s limited involvement: he is described as supportive and appears briefly, but he is not a co-host.
- It establishes a carefully described set visit: Archie and Lilibet visited with Harry, and Archie participated in a clapboard moment, according to Meghan’s interview account.
- It does not independently verify every private family routine: descriptions of meals, school-community life and parenting should be attributed to Meghan or to the named PEOPLE sources.
- It is not a new royal-family confrontation: the royal conflict is not the subject of the interview.
- It does not prove that every product shown or discussed was used on camera: product availability and on-screen use are separate questions.
Read on its own terms, the PEOPLE exclusive is a portrait of Meghan trying to make public creative work feel personal without making every part of family life public. Harry appears as a supporter, the children appear only in a limited production context, and the “learning curve” belongs mostly to the difficult business of turning a lifestyle identity into a real brand.
Source note: This article is based on PEOPLE’s March 2025 exclusive, Netflix’s official materials for With Love, Meghan and later franchise announcements, and As ever’s official store and FAQ. Statements about private family routines are attributed rather than presented as independently verified facts.
Frequently Asked Questions
What does Meghan Markle mean by her “learning curve”?
The phrase mainly refers to Meghan Markle’s experience launching her lifestyle brand. American Riviera Orchard appeared in 2024 before the project was renamed As ever, and PEOPLE reported complications including trademark issues, a paused rollout and the pressure of developing the business in public.
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Harry is supportive but not a co-host. PEOPLE reports that he appears only briefly in the final episode, and a crew member described him as friendly while emphasizing that the production should be Meghan’s moment.
Did Meghan’s children appear in the series?
Meghan says Archie and Lilibet visited the set with Harry. Archie helped with a clapboard moment, and crew members gave the children headphones. These details describe that production visit and should not be generalized into a broader claim about the children’s regular media exposure.
Does the PEOPLE exclusive discuss the royal family?
No. The interview briefly references Meghan and Harry’s decision to step back from royal roles, but PEOPLE explicitly frames the piece as not being about their royal-family struggles.
The Bottom Line
Bottom line: Meghan’s “learning curve” is mainly the public, complicated launch of As ever after the American Riviera Orchard phase. The PEOPLE exclusive portrays Harry as supportive but peripheral, the children’s set visit as limited and intentional, and the series as Meghan’s return to the cooking, hosting and creative interests associated with The Tig—not as a fresh royal-family showdown.
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