Billie Eilish announced HIT ME HARD AND SOFT on April 8, 2024, presenting her third studio album as a complete work rather than a singles-led campaign. Made with her brother and producer FINNEAS, the 10-song album arrived worldwide on May 17, 2024 and later earned major UK chart results and 2025 Grammy nominations.
Billie Eilish announced HIT ME HARD AND SOFT on April 8, 2024, presenting her third studio album as a complete, deliberately sequenced work rather than a campaign built around advance singles. The album was released worldwide on May 17, 2024, through Darkroom/Interscope Records. Eilish made the project with her brother and longtime collaborator FINNEAS, who co-wrote every song with her and produced the record.
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The announcement is now best understood as the beginning of a finished album cycle: two launch-week listening events followed in New York and Los Angeles, the album opened at No. 1 in the United Kingdom, and it later became one of the major projects in the 2025 Grammy nominations.
A full-album release, not a singles rollout
Eilish said she was “not doing singles” and wanted to give listeners the album all at once. That decision matched the record’s stated design: a cohesive, genre-bending project intended to be heard from beginning to end, with the emotional and sonic contrasts suggested by its title.
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The sequencing reinforces that approach. “SKINNY” opens the standard album, while “BLUE” closes it. Apple Music’s editorial material noted that musical ideas connect the beginning and end, making the track order part of the listening experience rather than simply a list of individual releases.
Although the album moves through contrasting moods and styles, its central creative partnership remained consistent. Eilish and FINNEAS wrote the songs together, and FINNEAS handled production. Their work on the project was described in official release material as emotionally expansive and genre-bending rather than confined to one category.
Release date and tracklist
HIT ME HARD AND SOFT arrived globally on May 17, 2024. The standard album tracklist is:
- “SKINNY”
- “LUNCH”
- “CHIHIRO”
- “BIRDS OF A FEATHER”
- “WILDFLOWER”
- “THE GREATEST”
- “L’AMOUR DE MA VIE”
- “THE DINER”
- “BITTERSUITE”
- “BLUE”
One point of confusion appeared in the album’s launch coverage: Apple Music platform metadata described the project as an approximately 45-minute, 11-song release, while the official Billie Eilish store tracklist and the UK Official Charts listing identify the standard album as 10 tracks. The 10-song listing is the appropriate standard-edition tracklist. The extra count appears to be a platform metadata or version-count inconsistency, not an additional standard-album song.
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- Iconic Album: Rumours stands as one of the best-selling albums in music history, certified nineteen times platinum and widely regarded as the definitive album of the 1970s that transcends genre and generations
- Classic Tracks: Features timeless rock staples including Dreams, Don't Stop, Go Your Own Way, You Make Loving Fun, The Chain, and Gold Dust Woman, creating a collection that reads like a greatest hits package
- Legendary Performances: Showcases the magical collaboration of Stevie Nicks, Lindsey Buckingham, Mick Fleetwood, and the entire band delivering impeccable songwriting and passionate playing on every track
- Vinyl LP Format: This pressing captures the monumental 1977 album by the British-American rock band in authentic vinyl format, preserving the original sound quality and listening experience
- Musical Excellence: A vital rock album that succeeds through its exceptional composition and emotional depth, making it an essential addition to any music collection regardless of your preferred genre
Physical editions and the sustainability strategy
The album was offered digitally and in limited physical variants released on the same day. The announcement said the physical formats would carry the same tracklist and emphasized an effort to reduce waste and address climate change.
The official store provided the most specific details for the standard one-LP gatefold edition. That product uses:
- 100% recycled black vinyl;
- FSC-certified recycled paper and board;
- plant-based ink;
- water-based dispersion varnish;
- reusable recycled sleeves instead of shrink-wrap; and
- shipping boxes described as up to 93% recycled and recyclable.
Those material claims apply to the cited standard-vinyl product. They should not automatically be extended to every later special, anniversary, or retailer-specific edition, since packaging and manufacturing details can vary.
For listeners who want a physical copy, the Billie Eilish Hit Me Hard and Soft vinyl is the most direct format associated with that sustainability discussion. Retail inventory, sellers, prices, and editions can change, so buyers should confirm the exact product description before ordering. The official store also listed a standard CD edition. An indexed marketplace listing separately identified an official licensed Hit Me Hard and Soft album-art T-shirt; that is fan merchandise rather than part of the album’s core physical release, and availability may change.
Listening events before the album arrived
The release campaign included two free album-listening events before the record became available worldwide:
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- Records have been cleaned and new sleeved.
- 2 LP release.
- Made in Spain.
- May 15, 2024: Barclays Center in Brooklyn, New York.
- May 16, 2024: Kia Forum in Los Angeles, California.
The events were presented by American Express, with YouTube Music and Snapchat associations, and were produced by Live Nation. They were promotional launch events, not alternate release dates. The album itself was released the following day, May 17.
The campaign also promoted the HIT ME HARD AND SOFT: THE TOUR, whose 2024–25 itinerary covered North America, Australia, Europe, the United Kingdom, and Ireland. The listening events and tour connected the album’s all-at-once release strategy with a large-scale live presentation, while keeping the record itself at the center of the rollout.
Early chart performance
The album made an immediate impact in the United Kingdom. Official Charts reported 67,100 chart units in its first seven days, giving Eilish the biggest opening week of her career in the UK at that time. The album reached No. 1 on the UK Albums Chart.
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- A1 - Let's Go Crazy
- A2 - Take Me With U
- A3 - The Beautiful Ones
- A4 - Computer Blue
- A5 - Darling Nikki
2025 Grammy nominations
HIT ME HARD AND SOFT became a major awards-season release as well. For the 2025 Grammy Awards, the Recording Academy nominated the album for:
- Album of the Year;
- Best Pop Vocal Album; and
- Record of the Year, Song of the Year, and Best Pop Solo Performance for “BIRDS OF A FEATHER.”
“L’AMOUR DE MA VIE [OVER NOW EXTENDED EDIT]” also received a nomination for Best Dance Pop Recording.
The Recording Academy noted that the Album of the Year nomination made Eilish the first artist to have each of her first three albums nominated in that category. This is a nomination-history milestone, not a claim that HIT ME HARD AND SOFT won Album of the Year.
Why the album announcement mattered
The announcement stood out because it treated the album as the primary event. Eilish declined to divide the rollout into a conventional series of advance singles, emphasized full-album listening, and used the relationship between the opening and closing tracks to support that idea. At the same time, the campaign extended beyond streaming through physical editions, sustainability-focused packaging, launch-week listening events, and an international arena tour.
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- ----------------------------------------
- Availability: Pre-Order
- Format: Vinyl
- Genre: Rock
- Released: 2025-08-22
That combination gave HIT ME HARD AND SOFT several identities at once: a Billie Eilish and FINNEAS studio collaboration, a carefully sequenced 10-song album, a physical release built around specific recycled materials, and a successful 2024–25 cultural and live-events campaign. Its UK chart opening and 2025 Grammy recognition confirmed the scale of the project after its original announcement.
Frequently Asked Questions
When was HIT ME HARD AND SOFT released?
Billie Eilish announced the album on April 8, 2024, and released HIT ME HARD AND SOFT worldwide on May 17, 2024.
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How many songs are on Billie Eilish’s HIT ME HARD AND SOFT?
The standard album has 10 tracks: “SKINNY,” “LUNCH,” “CHIHIRO,” “BIRDS OF A FEATHER,” “WILDFLOWER,” “THE GREATEST,” “L’AMOUR DE MA VIE,” “THE DINER,” “BITTERSUITE,” and “BLUE.” Some platform metadata listed 11 songs, but the official store and Official Charts list 10 standard tracks.
Who produced HIT ME HARD AND SOFT?
Billie Eilish and FINNEAS wrote the album together, with FINNEAS also serving as its producer.
Which Grammy nominations did HIT ME HARD AND SOFT receive?
The 2025 Grammy nominations included the album for Album of the Year and Best Pop Vocal Album. “BIRDS OF A FEATHER” received three nominations, and “L’AMOUR DE MA VIE [OVER NOW EXTENDED EDIT]” was nominated for Best Dance Pop Recording. These were nominations, not claims of wins.
The Bottom Line
HIT ME HARD AND SOFT was announced on April 8, 2024 and released on May 17 as Billie Eilish and FINNEAS’s deliberately unified 10-song album. Its all-at-once rollout, sustainability-focused standard vinyl, international tour, UK No. 1 debut, and 2025 Grammy nominations made it more than a conventional album launch.
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