Why physical books are here to stay

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In the past few years, we see the rise of e-books. According to statistics, more than one fifth of people in America have read an e-book.

Their high availability makes e-books a popular content. They even prompt people to read more than before. But that doesn’t mean that physical books are going anywhere.

In 2019, statistics in America showed that only 19% of books sold were e-books. The remaining percent attributed to physical books.

In this TED talk graphic designer Chip Kidd shares why the design of physical books is here to stay. And why are they so lasting.

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