Why do we consume so much processed food and why are we so hooked on it? How does it mold our tastes, influence our cravings and feed our addictions?
Food cravings arise to satisfy emotional needs, such as calming stress and reducing anxiety. For many of us, cravings kick into high gear when we're stressed or anxious.
The brain regions responsible for memory, pleasure, and reward play a role in food cravings. An imbalance of hormones, such as leptin and serotonin, could also lead to food cravings.
Cravings also involve the appetite centers of the brain, even though they tend to be separate from hunger.