Third person is a thought-provoking documentary that explores the power of emotions and manipulations in advertising agencies, political campaigns, and by social networks. It delves deep into the ways they use our emotions to influence our decisions, and questions whether we can even be manipulated without noticing it.
The documentary takes audiences on a journey to explore the new subgenre of psychology and neuromarketing where market researchers are collaborating with neurologists to test the effectiveness of commercials in real-time through brain wave measurement. Audiences will be shocked to learn how this method provides information on buying behavior and suggests possibilities for boosting purchases through advertising and presentation. Third person highlights the new dangers and possibilities presented by such techniques and discusses how political actors are using these to influence public opinion freely.