How Brands Are Influencing Your Decisions | Neuromarketing

  • Published 4 months ago
  • Not Rated

Neuromarketing is a controversial practice that involves studying consumers’ brains in order to influence our decisions.
It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products.
One of the most infamous examples is Coca Cola and its use of the color red in its commercial and marketing campaigns.
Companies use neuromarketing to evaluate the emotions their brand and products provoke. They detect trends early and then use these trends before their competitors.
But is playing with our subconscious to encourage us to buy more things marketing or manipulation? Where do we draw the line?

From Around the Web

Related Videos

Philosophy
confucius china
youtube icon
01:28:58

China is one of the oldest civilizations in the world. To this day, much of the country’s history, culture, religion, and tradition is influenced by Confucius. Confucianism is th...

  • 736
  • 9 months ago
  • 9(1)
Philosophy
Anti-Zionism is Anti-Semitism
youtube icon
01:20:08

Is there a country in the world that attracts so much criticism as Israel? Studies consistently show Israel to be one of the most disliked nations in the world (along with Iran and...

  • 723
  • 1 year ago
  • 1(1)

Lisa Ling is an American journalist, television personality, and author. Currently, she is the host of This is Life with Lisa Ling on CNN. In this episode, she travels to Cen...

  • 1,809
  • 2 years ago
  • Not Rated

Time travel is one of those elusive dreams. It is mankind’s favorite fantasy. Time travel is a concept of movement between certain points in time, analogous to movement bet...

  • 1,694
  • 2 years ago
  • Not Rated
Avatar

4,779 Videos / 17,566,958 Views
Tags

Related Articles
Latin language requires students to break down grammatical structures and parts of speech, preparing them for tackling o...
  • 413
  • 5 months ago
Psychologist Alfred Bined developed the first IQ test, helping the French government to identify schoolchildren needing ...
  • 1,004
  • 1 year ago
The World Tree is mytheme in many Middle Eastern religions. It is most often portrayed as an archetype of the trees of k...
  • 2,494
  • 2 years ago
The pineal gland is believed to play a vital role in consciousness. Detoxifying it can be helpful in attaining higher le...
  • 4,858
  • 2 years ago