CGI
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advertising
Samsung’s Galaxy S22 Ultra Commercial Stars a Lovelorn CGI Spider
A CGI spider named Sam falls for the Galaxy S22 Ultra’s camera lenses in Samsung Germany’s memorable 2022 launch commercial. Learn the story, production credits and campaign context.
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CEATEC
Watch hyper-realistic Japanese CGI schoolgirl move for the first time
Saya’s first public motion test at CEATEC JAPAN 2016 showed how close a hand-built 3D character could come to looking human—and where the illusion still broke down.