About the film
I Love Hip Hop in Morocco is a 2007 film by Josh Asen who decided to film hip hop in Morocco with his friend Jennifer Needle. While interviewing Moroccan hip-hop artists, they told him that they needed concerts to promote their music. Asen managed to get the U.S.
Embassy and Coca-Cola to sponsor a music festival.
From the film's Wikipedia article (CC BY-SA 4.0).