Coachella Quests was a free-to-play loyalty game announced in April 2024. It invited fans to complete virtual and on-site festival challenges, collect NFT stamps, and track their activity on a digital Canvas Card passport. Forward Studio described the experience as built on Avalanche; the available launch-era sources do not establish whether the game or its rewards remain available today.
What was Coachella Quests?
Coachella Quests was a festival engagement experience designed around completing activities rather than simply attending performances. Forward Studio’s April 2024 launch post presented it as a free-to-play loyalty game: fans could take part in online and in-person challenges, earn digital stamps, and use a Canvas Card to follow their progress. Forward Studio’s launch announcement describes the initial concept and rewards.
The project was also framed as a mixed-reality festival experience. Cenima Studios’ project page lists OpenSea and Avalanche among the partners. Cenima Studios’ project description provides that project framing and credit.
How did the game work?
Complete virtual and on-site quests
Players completed challenges tied to Coachella, with tasks available virtually and at the festival. Forward Studio also describes an on-site Avalanche activation intended to onboard attendees and introduce additional quests. The format connected remote participation with activities at the event, though the available descriptions do not provide a complete task list or detailed participation rules.
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Collect stamps on a Canvas Card
Completing quests earned NFT stamps, which appeared on a Canvas Card passport used to track activity. Forward Studio says the card also served as a unique activity ID. In its description, the studio says the experience was built on Avalanche and used OpenSea’s email sign-up wallet to store the Canvas Card. The source does not establish what wallet setup, fees, or technical steps an individual participant might have encountered.
What rewards were offered?
Launch-era descriptions named festival-related rewards including 2024 VIP passes, 2025 guest passes, vintage merchandise, VIP upgrades, and other benefits. GamesBeat’s contemporaneous account described a planned grand prize: a high-level player would be selected for a rare Coachella Key NFT carrying two guest passes to the 2025 festival. GamesBeat’s announcement coverage reports that plan.
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These were descriptions of the launch-era program and planned prizes, not confirmation that the rewards can still be claimed. The available sources do not establish current reward availability or whether the game continues to operate.
What results did Forward Studio report?
Forward Studio’s project page reports more than 50,000 quests completed, a 14% conversion rate, and a 35% referral rate. The page does not state the year or measurement date for these figures, define the conversion or referral denominators, or explain the measurement window or methodology. They should therefore be read as figures reported by the studio, not as independently verified or dated outcomes. Forward Studio’s project page lists the figures.
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What the project shows—and what it does not
Coachella Quests combined event participation, digital collectibles, and a passport-style activity record. Its design tried to connect online engagement with physical festival activities, while email-based wallet onboarding was presented as the way to store the Canvas Card. The project materials describe that approach, but do not establish how accessible it was for attendees or provide enough detail to assess the user experience independently.
The reported totals offer a snapshot of activity as presented by Forward Studio, but without dates and definitions they cannot show when the results were achieved or how conversion and referral were calculated. Avalanche’s consumer-apps page gives general information about Avalanche applications; it does not confirm Coachella Quests’ present status.
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- Lightweight and Suitable Size: Each colored wristband for event is about 9.84 inches long and 0.63 inches wide, with snaps and perforations, which can be adjusted according to the size of the wrist. Lightweight and convenient for most people to use.
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