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What Is the BLACKPINK Pepsi Commercial? The Thailand Campaign Explained

The documented BLACKPINK–Pepsi collaboration was a Thailand campaign with Pepsi and Pepsi Max cans, video advertising and fan activations—not a confirmed new global commercial.
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The confirmed BLACKPINK–Pepsi match is a historical campaign in Thailand, not a newly announced global Pepsi commercial. The available sources describe a PEPSIxBLACKPINK campaign featuring Pepsi and Pepsi Max, branded cans, video advertising and fan activations—but they do not identify the exact commercial cut or its release date. [X Marketing]

Which BLACKPINK Pepsi commercial is confirmed?

The best-supported match is Pepsi Thailand’s PEPSIxBLACKPINK campaign. X’s marketing case study describes a Pepsi Max teaser, a BLACKPINK reveal and a subsequent Pepsi campaign. It does not establish which specific video the title refers to, when that cut was released, or whether it was intended for another market. The campaign context in the case study points to 2019–2020, but the page itself does not display a publication date. [X Marketing]

A regional campaign agency also describes PepsiCo activity under the line “Go All In for What You Love,” including out-of-home and digital out-of-home placements across Asia-Pacific. That account supports the existence of regional campaign activity; it does not identify a particular commercial’s scenes or release date. [MCIX Agency]

What did the campaign include?

Video, cans and fan activations

X’s case study says the campaign used a 15-second video ad during the Pepsi Max teaser phase, followed by a BLACKPINK reveal. It also describes custom Pepsi and Pepsi Max cans featuring different member designs, custom emojis, merchandise and giveaways, and a virtual show. These details describe campaign components, not a verified shot-by-shot account of a single commercial. [X Marketing]

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Reported campaign results

X’s case study reports 178.7 million impressions, 2.5 million engagements and 34.3 million video views. These are figures reported by the platform’s marketing case study for the campaign, not independently audited results. [X Marketing]

The agency separately claims more than 200 OOH and DOOH placements, over 30 million impressions and more than 2 million user-generated-content posts. Those are MCIX Agency’s campaign claims; its page does not display a publication date. [MCIX Agency]

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Is BLACKPINK in Pepsi’s new 2026 commercial?

The current Pepsi campaign announcements in the available sources do not confirm that. PepsiCo’s April 20, 2026 announcement for Pepsi Football Nation names David Beckham, Mohamed Salah, Vini Jr., Lauren James, Alexia Putellas, Florian Wirtz and Gordon Ramsay—not BLACKPINK. [PepsiCo]

Suntory PepsiCo Thailand’s May 21, 2026 announcement describes a separate Pepsi Summer Encore campaign featuring T-POP artists. It does not identify BLACKPINK as part of that campaign. [Suntory PepsiCo Thailand]

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Those announcements distinguish newer Pepsi activity from the historical BLACKPINK campaign; they do not establish that no other BLACKPINK ad exists. The specific video, territory and date implied by “new” remain unidentified in these sources.

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Can you still find the BLACKPINK Pepsi cans?

The X case study confirms that custom cans with different BLACKPINK member designs were part of the campaign. That makes “BLACKPINK Pepsi cans” a useful phrase when looking for fan memorabilia, but current stock, seller authenticity and availability by country have not been verified. [X Marketing]

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Funko POP! Keychain: Blackpink - Jisoo - Blackpink Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Music Fans - Backpack Decor
  • MINI VINYL FIGURE - Measuring approximately 4.63-inches (11.76 cm) tall, this high-quality vinyl figurine is an eye-catching addition to any display or collection
  • PREMIUM VINYL MATERIAL - Made from high-quality, durable vinyl, this collectible is built to last and withstand daily wear, ensuring long-lasting enjoyment for fans and collectors alike
  • PERFECT GIFT FOR BLACKPINK FANS - Ideal for holidays, birthdays, or special occasions and as a present this exclusive figurine is a must-have addition to any Blackpink merchandise collection.
  • EXPAND YOUR COLLECTION - Add this unique Blackpink vinyl keychain to your growing assortment of Funko Pop! figures, and seek out other rare and exclusive collectible items for a complete set.
  • VERSATILE PARTY ESSENTIALS - Use as party bag fillers for kids, Christmas stocking surprises, and eye-catching cake toppers, adding a special touch to birthdays and events.

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