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Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Sony has used multiple slogan-like phrases, including “make.believe” and “BE MOVED.” The available evidence does not confirm one current, universal Sony slogan.
Which phrases has Sony used?
Sony product catalogs from 2013 show both “make.believe” and “BE MOVED” in promotional material. The phrases appear together in a Sony Japan Action Cam HDR-AS15 catalog and a Sony Japan α65/α57 camera catalog. Their overlap shows that both were used in Sony marketing during that period; it does not establish either as the company’s sole slogan.
How were “make.believe” and “BE MOVED” related?
A January 14, 2014 MediaPost report described “Be Moved” as a campaign effort that expanded on Sony’s earlier “make.believe” campaign. That account gives the phrases a campaign context, rather than demonstrating a definitive company-wide change from one slogan to another. In the report, Sony director of brand experience marketing Christine Gately-Evans said: “The broadcast video is a big moment in telling the story but is really meant to drive conversations online”.
What is Sony’s slogan today?
The cited catalogs and 2014 report document historical marketing phrases, not Sony’s current branding policy. They do not verify that Sony currently designates one universal company-wide slogan, so neither phrase should be presented as its confirmed current slogan.
Quick Recap
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Rank #2
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