On May 4, 2011, Warner Bros. Home Entertainment Group announced an agreement to acquire Flixster, including Rotten Tomatoes. Warner Bros. said it wanted to use Flixster’s brand and technical expertise to support digital content ownership; the announcement described plans, not proof that those initiatives later succeeded. The purchase price was not disclosed.
What Warner Bros. agreed to acquire
The deal covered Flixster, a movie discovery and social movie service, and Rotten Tomatoes, a film reviews and information site. Rotten Tomatoes had become part of Flixster the year before: on January 4, 2010, Flixster announced it had acquired the site from IGN Entertainment. At the time, the companies said they would remain available as individual properties, and the 2010 announcement did not disclose the transaction’s financial terms. Rotten Tomatoes’ 2010 announcement
Why Warner Bros. wanted Flixster
Warner Bros. framed the acquisition as part of a strategy to grow digital ownership: ways for consumers to organize and access digital entertainment, rather than relying only on individual physical purchases. Kevin Tsujihara, then president of Warner Bros. Home Entertainment Group, said, “Driving the growth of digital ownership is a central, strategic focus for Warner Bros.” He added that acquiring Flixster would help advance that strategy.
The announcement highlighted Digital Everywhere, a proposed studio-agnostic application for organizing and accessing a digital library, and Warner Bros.’ support for UltraViolet. These were initiatives Warner Bros. said it intended to pursue; the announcement alone does not establish whether they achieved their intended business results. Warner Bros.’ May 4, 2011 announcement
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What Warner Bros. said about the companies’ operations
The announcement said Flixster would continue operating independently. Warner Bros. also said the Flixster team would remain in San Francisco and Rotten Tomatoes’ Los Angeles team would continue to work autonomously. These statements describe the operating arrangement announced in 2011, not necessarily the companies’ later structure.
How large the services were in 2011
Warner Bros.’ May 2011 announcement reported the following figures. They are company-reported numbers from the time of the deal, not current audience statistics or independently audited measures.
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| Service or measure | Figure reported by Warner Bros. in May 2011 |
|---|---|
| Flixster monthly worldwide users | More than 25 million |
| Flixster mobile downloads across platforms | More than 35 million |
| Rotten Tomatoes monthly unique visitors | More than 12 million |
Was the purchase price disclosed?
No. Warner Bros. did not disclose the price. Contemporaneous reports noted an estimate of $60–90 million attributed to earlier reports, but that range was not confirmed as the deal consideration. TechCrunch’s May 4, 2011 report and The Guardian’s May 4, 2011 report
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Who owns Rotten Tomatoes now?
The 2011 acquisition should not be confused with present ownership. Rotten Tomatoes’ FAQ currently says Fandango owns the site and describes Fandango as a joint venture in which Versant is the majority owner and Warner Bros. is the minority owner. Rotten Tomatoes FAQ
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