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Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →At the 2024 Perth Royal Show, three Australian labels brought wool fashion onto the shearing board at the Sheep Pavilion. The runway setting put the fibre’s agricultural origins in view, while the clothes ranged from high-end designs to everyday wear.
Which brands appeared at the 2024 wool fashion event?
PerthNow’s report, published on 23 September 2024, names Swooley by Scanlan, Zoe May and McIntyre Merino. The first name is spelled “Swooley” in the event report; the label styles itself “Swoolly by Scanlan.” Its own post about the parade, published the following day, says the event gave it a platform to launch winter pieces made with Western Australian merino wool. That account also mentions a live shearer on stage. PerthNow’s event report and Swoolly’s post provide those details.
The available reporting identifies the three labels but does not establish a shared product range, comparable prices or which exact pieces each brand presented. It is therefore not a basis for ranking the labels or naming particular runway garments.
What did the show look like?
The show took place on the shearing board—the part of the Sheep Pavilion floor where sheep are shorn. Shearers introduced the brands, making the link between wool production and fashion part of the presentation rather than just its theme. A lamb also appeared during the show. Perth stylist Rochelle Renwick curated the looks, which PerthNow described as spanning high-end and contemporary clothes, from luxury to everyday comfort.
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The setting gave the audience a visible point of connection between the finished clothing and the work behind wool: farming, shearing and fibre production. As Renwick told PerthNow, “What makes this event particularly special is its authentic tie to the agricultural roots of wool production.”
What did organizers mean by the sustainability message?
The event was presented as a way to connect agricultural work with fashion and encourage consideration of wool clothing. Renwick said: “Wool can redefine your wardrobe in an era where fast fashion is losing ground to sustainability.” That is her view, not a measured finding about consumer trends or the environmental impact of the garments shown.
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Royal Agricultural Society of WA chief executive Robyn Sermon described the event’s aim this way: “From the hard work of farmers and shearers to the eco-friendly nature of wool production, the Wool Fashion Show aims to educate and inspire attendees to support sustainable fashion.” This is an account of the organizers’ intended message. The available event reporting does not provide garment-by-garment lifecycle comparisons, emissions data or evidence that the runway pieces had a lower impact than alternatives.
There is some product context for Swoolly, but it should not be mistaken for a catalogue of the 2024 runway. Australian Wool Innovation’s Woolmark feature describes Swoolly by Scanlan apparel made from Western Australian Merino wool, including sweaters using machine-washable worsted yarn made from 19.5-micron WA Merino. The feature also covers other apparel and accessories; it does not establish which items were worn at the show. Read the Woolmark feature.
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How does the show fit into the Perth Royal Show’s history?
PerthNow reported that wool fashion shows were a Showgrounds fixture in the 1970s, when a parade was held in a 300-seat theatre. The 2024 event was described as a return. Sermon said the society hoped to make it a regular annual event; that statement records an aspiration, not proof that a show took place every year afterward.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What is listed for the 2026 Perth Royal Show?
A later, separate event listing from the Royal Agricultural Society of WA calls the 2026 program “Wool Fashion Day,” not the 2024 “Wool Fashion Show.” The official page, accessed 8 October 2026, lists the event for 2 October 2026 at the Sheep Shed, with free admission and shows at 12:30pm, 2:30pm and 4:00pm. Schedules can change. Its three segments—The Vanguards, Craft & Community, and Farmers & Friends—belong to the 2026 listing and should not be read as the 2024 program. Check the Royal Agricultural Society of WA’s Perth Royal Show page.
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