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TikTok partnered with the Esports World Cup Foundation (EWCF) for the inaugural Esports World Cup, held in Riyadh, Saudi Arabia, from July 3 to August 25, 2024. The partnership focused on event content and fan engagement inside TikTok: an EWC Hub, creator collaborations, weekly programming, TikTok LIVE activity and behind-the-scenes coverage. The available announcements document the 2024 event; they do not establish that TikTok retained an official role for later editions.
What did TikTok’s partnership cover?
The announcements described a digital entertainment and content partnership, rather than establishing that TikTok streamed every match. The planned features centered on helping fans find event material and interact with esports coverage on the app.
- EWC Hub: The EWCF said TikTok would host a dedicated hub collecting content from the tournament, official broadcasters, teams and players.
- Creator and original content: The organizations described TikTok-specific material and creator collaborations, with TikTok later highlighting exclusive content and creator participation.
- Weekly programming: TikTok said it would produce a live weekly show with competition coverage and behind-the-scenes reports. Its August newsroom post described a TikTok LIVE Show featuring esports figures and highlights.
- Live and interactive activity: Announced features included TikTok LIVE broadcasts and activities, custom LIVE features and interactive elements such as polls.
- On-site coverage: TikTok described creator activity, interviews and backstage moments. These were announced plans and coverage elements, not evidence that every feature was delivered exactly as described.
When was the deal announced and signed?
The public announcements used different dates and labels for the same 2024 partnership. The EWCF announced the collaboration on April 5, 2024, describing TikTok as the event’s “Official Entertainment Platform.” TikTok’s August 1 newsroom post called it the “official entertainment partner.” Arab News reported on July 2 that the agreement had been signed the previous day, July 1.
| Milestone | Date and description |
|---|---|
| EWCF announcement | April 5, 2024; called TikTok the “Official Entertainment Platform.” |
| Reported signing | July 1, 2024, according to Arab News’s report published July 2. |
| Tournament | July 3–August 25, 2024, according to TikTok’s August 1 newsroom post. |
| TikTok newsroom description | August 1, 2024; used the phrase “official entertainment partner.” |
The differing descriptions do not, on their own, indicate separate deals: the EWCF and TikTok announcements refer to the collaboration around the inaugural tournament.
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Razer BlackShark V2 X Xbox Gaming Headset, 3.5mm Audio Jack, Black
- TRIFORCE TITANIUM 50 MM DRIVERS — Our cutting-edge proprietary design divides the driver into 3 parts for the individual tuning of highs, mids, and lows—producing brighter, clearer audio with richer highs and more powerful lows
- HYPERCLEAR CARDIOID MIC — An improved pickup pattern ensures more voice and less noise as it tapers off towards the mic’s back and sides, with the sweet spot easily placed at the mouth because of the mic’s bendable design
- ADVANCED PASSIVE NOISE CANCELLATION — Sturdy closed earcups fully cover the ears to prevent noise from leaking into the headset, with its cushions providing a closer seal for more sound isolation
- LIGHTWEIGHT DESIGN WITH MEMORY FOAM EAR CUSHIONS — At just 240 g, the headset features thicker headband padding and memory foam ear cushions with leatherette to keep gaming in peak form during grueling tournaments and training sessions
- WORKS WITH WINDOWS SONIC — Make the most of the headset’s powerful drivers by pairing it with lifelike surround sound that places audio with pinpoint accuracy, heightening in-game awareness and immersion
What figures did TikTok announce?
In its August 1, 2024 post, TikTok said its coverage spanned 22 tournaments and described the event’s total prize pool as $60 million. Those are figures attributed to TikTok’s 2024 announcement, not independently verified audience or viewership measures. The cited announcements do not establish a viewership total for the partnership.
Does the partnership still apply?
The documented arrangement concerns the 2024 Esports World Cup. The EWCF announcement, TikTok newsroom post and contemporaneous Arab News report do not establish whether TikTok retained an official designation for subsequent editions, so the 2024 role should not be treated as a current partnership without newer confirmation.
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Razer BlackShark V2 X Gaming Headset: 7.1 Surround Sound - 50mm Drivers - Memory Foam Cushion - For PC, PS4, PS5, Switch - 3.5mm Audio Jack - Black
- ADVANCED PASSIVE NOISE CANCELLATION — sturdy closed earcups fully cover ears to prevent noise from leaking into the headset, with its cushions providing a closer seal for more sound isolation.
- 7.1 SURROUND SOUND FOR POSITIONAL AUDIO — Outfitted with custom-tuned 50 mm drivers, capable of software-enabled surround sound. *Only available on Windows 10 64-bit
- TRIFORCE TITANIUM 50MM HIGH-END SOUND DRIVERS — With titanium-coated diaphragms for added clarity, our new, cutting-edge proprietary design divides the driver into 3 parts for the individual tuning of highs, mids, and lowsproducing brighter, clearer audio with richer highs and more powerful lows
- LIGHTWEIGHT DESIGN WITH BREATHABLE FOAM EAR CUSHIONS — At just 240g, the BlackShark V2X is engineered from the ground up for maximum comfort
- RAZER HYPERCLEAR CARDIOID MIC — Improved pickup pattern ensures more voice and less noise as it tapers off towards the mic’s back and sides
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Logitech G432 Wired Gaming Headset - Black
- Enjoy expansive cinematic sound. Big 50 mm audio drivers deliver an incredible sound experience
- Hear Enemies From All Sides. DTS Headphone:X 2.0 surround sound(1) lets you hear enemies sneaking behind you, special ability cues, and immersive environments. It’s positional clarity that can make the difference between victory and defeat. Experience three-dimensional audio that goes beyond 7.1 channels to make you feel like you’re right in the middle of the action. (1) DTS Headphone:X 2.0 requires Logitech G HUB Software.
- Be Heard Loud and Clear. The big 6 mm boom mic makes sure you’re heard by gaming partners and mutes when flipped up.
- Use One Headset For Most Game Platforms. Your headphones work with your PC or Mac via USB DAC or 3.5 mm cable, mobile devices with 3.5 mm cable or with gaming consoles including PlayStationⓇ 5 and PlayStationⓇ 4 (USB wireless stereo sound only), Nintendo Switch (wireless stereo sound when docked)
- Game for Hours in Comfort. Everything about these headphones is about comfort: The deluxe lightweight leatherette ear cups and headband are made to keep pressure off your ears. Ear cups rotate up to 90 degrees for convenience.
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Ozeino Gaming Headset for PC, Ps4, Ps5, Xbox Headset with 7.1 Surround Sound Gaming Headphones with Noise Canceling Mic, LED Light Over Ear Headphones for Switch, Xbox Series X/S, Laptop, Mobile White
- Immersive 7.1 Surround Sound: This gaming headset delivering stereo surround sound for realistic audio. Whether you're in a high-speed FPS battle or losing yourself RPG adventures, this Ps5 headset provides crisp treble, punchy bass, and precise directional cues, giving you a competitive edge
- Great Humanized Design: Comfortable and breathable permeability protein over-ear pads perfectly on your head, adjustable headband distributes pressure evenly, you’ll enjoy lasting comfort during hours of gaming and suitable for all gaming players of all ages
- Sensitivity Noise-Cancelling Microphone: 360° omnidirectionally rotatable sensitive microphone, premium noise cancellation, sound localisation, your voice comes through loud and natural, ensuring your teammates catch every callout, even in chaotic battle scenes.
- Universal Compatibility: This gaming headphone support for PC, Ps5, Ps4, Xbox one, Xbox Series X/S, Switch, Laptop, Mobile Phone and other devices with 3.5mm jack.Note 1: When you use headset on your PC, be sure to connect the "1-to-2 3.5mm audio jack splitter cable" (Red-Mic, Green-audio). (Please note you need an extra Microsoft Adapter when connect with an old version Xbox One controller)
- Cool style gaming experience: Colorful RGB lights create a gorgeous gaming atmosphere, adding excitement to every match. Heightening immersion for FPS, MOBA, and action titles. These eye-catching lights give your setup a gamer-ready look while maintaining focus on performance. (*Note: The USB connector is for LED lighting only)
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Ozeino Wireless Gaming Headset for PS5, PC, Switch| Lossless Audio-40H Batt
- 【Amazing Stable Connection-Quick Access to Games】Real-time gaming audio with our 2.4GHz USB & Type-C ultra-low latency wireless connection. With less than 30ms delay, you can enjoy smoother operation and stay ahead of the competition, so you can enjoy an immersive lag-free wireless gaming experience.
- 【Game Communication-Better Bass and Accuracy】The 50mm driver plus 2.4G lossless wireless transports you to the gaming world, letting you hear every critical step, reload, or vocal in Fortnite, Call of Duty, The Legend of Zelda and RPG, so you will never miss a step or shot during game playing. You will completely in awe with the range, precision, and audio quality your ears were experiencing.
- 【Flexible and Convenient Design-Effortless in Game】Ideal intuitive button layout on the headphones for user. Multi-functional button controls let you instantly crank or lower volume and mute, quickly answer phone calls, cut songs, turn on lights, etc. Ease of use and customization, are all done with passion and priority for the user.
- 【Less plug, More Play-Dual Input From 2.4GHz & Bluetooth】 Wireless gaming headset adopts high performance dual mode design. With a 2.4GHz USB dongle, which is super sturdy, lag＜30ms, perfectly made for gamers. Bluetooth mode only work for phone, laptop and switch. And 3.5mm wired mode (Only support music and call).
- 【Wide Compatibility with Gaming Devices】Setup the perfect entertainment system by plugging in 2.4G USB. The convenience of dual USB work seamlessly with your PS5,PS4, PC, Mac, Laptop, Switch and saves you from swapping cables.
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