O The Town 2025 aconteceu em 6, 7, 12, 13 e 14 de setembro, na Cidade da Música, no Autódromo de Interlagos, em São Paulo. A edição está encerrada; as datas e os horários abaixo são específicos daquele festival.
Quais foram as datas do The Town 2025?
O festival ocorreu em cinco dias: 6, 7, 12, 13 e 14 de setembro de 2025, conforme o FAQ oficial do The Town. A Prefeitura de São Paulo também publicou informações sobre a operação de trânsito e transporte para essas datas.
Onde foi realizado?
A Cidade da Música foi montada no Autódromo de Interlagos, na zona sul de São Paulo. Esse foi o local da edição de 2025, não uma confirmação de que outra edição terá exatamente a mesma configuração.
Quais eram os horários do festival?
Para a edição de 2025, o FAQ oficial informava abertura dos portões ao meio-dia, encerramento às 2h e último acesso à meia-noite. Esses horários não devem ser tomados como horários de edições futuras.
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Ingressos e acesso em 2025
Os ingressos daquela edição eram digitais e acessados pelo aplicativo Quentro. O FAQ apontava a Ticketmaster como única plataforma oficial de venda e distribuição. Como o festival de 2025 já terminou, essa informação é histórica e não indica disponibilidade de ingressos.
O que foi anunciado para a edição seguinte?
No comunicado de encerramento, em 14 de setembro de 2025, a Rock World confirmou que o The Town voltaria a Interlagos em 2027, mas não anunciou datas naquele comunicado. Separadamente, a página oficial do festival, consultada em 8 de outubro de 2026, lista 4, 5, 6, 11 e 12 de setembro de 2027. Essas datas são da edição de 2027, não da de 2025.
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Quantas pessoas foram ao The Town 2025?
Os números publicados variam conforme a fonte e o momento. Antes do evento, a Prefeitura de São Paulo previa mais de 500 mil pessoas nos cinco dias; essa era uma estimativa, não uma contagem final. Nos balanços posteriores, dois comunicados da organizadora Rock World, ambos de 14 de setembro de 2025, divulgaram totais diferentes: um informou 420 mil pessoas e outro, 425 mil. Como os comunicados oficiais divergem, não há base aqui para escolher um deles como total definitivo.
O balanço da Rock World que informou 420 mil pessoas também declarou que 182 mil chegaram de trem, que a loja oficial vendeu 52.500 itens e que as reservas do Airbnb aumentaram 240% durante o período do festival. A organizadora não detalhou, nessa divulgação, a metodologia ou a linha de base usada para o dado de reservas. Esses números são declarações da empresa, não auditorias independentes.
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Ao comentar o encerramento, Roberta Medina, vice-presidente executiva da Rock World, disse: “A primeira edição trouxe alguns desafios, de conhecermos essa nova casa, o tamanho de infraestruturas que a gente trazia e o nível de experiência que a gente propõe.”
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