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Repair Windows errors before they cause bigger problemsFix Now →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Clear out junk files and repair common Windows errorsFree Scan →Adam Cole’s “Bay Bay” catchphrase combines two influences: Joey Matthews’s habit of shouting his own name in the ring and Chris Jericho’s use of “baby.” Cole said he began using “Adam Cole Bay Bay” in 2009 as a cocky heel mannerism—not as a chant. Fans began joining in around 2014, after he returned from a four-month injury absence.
Two influences shaped the phrase
Joey Matthews supplied the name-repeating idea
In an October 14, 2021 interview with Chris Van Vliet, Cole recalled watching Joey Matthews in the finals of the Shane Shamrock Memorial Cup at a Maryland Championship Wrestling show. Matthews was the heel, repeatedly raising his fists and yelling his own name. Cole thought the repetition could help casual viewers remember Matthews, and began considering how to adapt the idea for himself. Van Vliet interview, October 14, 2021
Chris Jericho inspired the “baby” ending
Cole also admired Chris Jericho. He recalled Jericho standing over an opponent, flexing, and saying “come on baby.” Cole combined that “baby” mannerism with the name-repetition idea: “I was like oh, I will do ‘Adam Cole Bay Bay.’” Van Vliet interview, October 14, 2021
WWE’s 2017 profile likewise linked the phrase to Jericho’s exaggerated “baby” and Joey Mercury’s habit of yelling his own name while wrestling. Joey Matthews later wrestled as Joey Mercury. The two men influenced different parts of Cole’s routine; neither is credited with creating the full phrase. WWE profile, August 23, 2017
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#1 Best Overall
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How a heel’s taunt became a crowd response
Cole began using it in 2009
Cole said he had been doing “Adam Cole Bay Bay” since 2009, initially phrasing it as “Adam Cole baby” and making it more obnoxious over time. For roughly four years, fans either did not join in or booed. He described the line’s original purpose plainly: “I was a heel and was trying to think of cocky, arrogant things to do.” He used it between and during matches, without expecting the audience to repeat it. Van Vliet interview, October 14, 2021 Van Vliet interview, October 14, 2021
The audience picked it up after his 2014 return
While wrestling for Ring of Honor, Cole had shoulder, triceps, and elbow surgery in 2014 and missed four months. He recalled that when he returned, fans began saying “Adam Cole Bay Bay” with him. Cole said the phrase did not catch on until about 2014, turning a bit intended to draw boos into a shared crowd response. Those dates and the account of the change come from Cole’s 2021 recollection. Van Vliet interview, October 14, 2021 Van Vliet interview, October 14, 2021
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- The WWE Adam Cole Fan TakeOver Elite action figure is approximately 6-in / 15.24-cm tall and at authentic "Superstar Scale."
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What “Bay Bay” means in the origin story
The phrase is best understood as a blend: Matthews’s repeated self-introduction suggested the structure, while Jericho’s “baby” supplied the ending. Cole’s own account places the idea’s beginning in 2009 and its audience adoption around 2014. WWE’s 2017 profile corroborates the two influences, but does not establish those dates or the post-injury timeline. Van Vliet interview, October 14, 2021 WWE profile, August 23, 2017
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