WWE ice cream bars were wrestler-branded frozen treats associated with Good Humor, remembered for their cookie-and-ice-cream filling and wrestler images. WWE says Good Humor discontinued them in 2009; a 2020 report gives 2008, so the exact end date is disputed. CM Punk’s 2011 campaign to bring them back helped turn the bars into a lasting piece of wrestling nostalgia.
What were the WWE ice cream bars?
They were frozen ice-cream sandwiches made with cookies, sold on a stick and associated with Good Humor. WWE described them in 2011 as “Superstar-stamped sandwiches-on-a-stick.” Wrestler likenesses linked the treat to the company’s roster; WWE named Steve Austin, Bret Hart, Junkyard Dog, Jim Duggan, Andre the Giant and John Cena among the stars associated with the bars.
Some coverage calls them “WWF Superstars of Wrestling Ice Cream Bars,” but that wording should not be taken as proof that one formal product name was used consistently throughout their history. WWE’s own description emphasizes the distinctive combination: an ice-cream sandwich on a stick bearing a Superstar image. (WWE, 2011)
When were they sold, and when did they end?
The sources do not settle the timeline to a single uncontested set of dates. WWE’s July 2011 account says Good Humor discontinued the bars in 2009 after “two decades” of production. TheScore’s January 2020 report says the original bars debuted in 1987 and ended in 2008. Those dates are close, but they conflict: attribute the 2009 date to WWE and the 2008 date to theScore rather than treating either as definitive.
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| Account | Launch or duration | Discontinuation |
|---|---|---|
| WWE, 2011 | “Two decades” of production, in WWE’s description | 2009 |
| theScore, 2020 | 1987 launch year, as reported by theScore | 2008 |
Neither account supplies sales or production totals, so the bars’ cultural footprint is better understood through their memorable format and the later public campaign to revive them than through claims about commercial scale.
How CM Punk made the bars a nostalgia cause
On July 13, 2011, WWE published CM Punk’s demand for a return and recorded a fan response in Boston. Punk joked that he wanted merchandise with his face on it, then singled out the bars: “I want everything with my face on it … the No. 1 thing being I want you to bring back the WWE ice cream bars.” (WWE, July 13, 2011)
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He kept pressing the point. In coverage dated September 20, 2011, WWE described Punk using a T-shirt to promote the cause and quoted him saying, “I want the freakin’ ice cream bars back!” The campaign gave a discontinued snack a role in wrestling culture: it became a playful, recognizable demand shared by a performer and fans, rather than merely an old item from a concession stand. (WWE, September 20, 2011)
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Was there a revival?
In January 2020, theScore reported that Good Humor had added an ice-cream sandwich version to its website. The packaging featured Randy Savage, John Cena and Becky Lynch. But the reported version had a different shape and no stick, so it was a variation—not an exact recreation of the historic bar. The sources available here do not establish whether that sandwich is still sold. (theScore, January 2020)
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WWE announced another frozen-treat collaboration on April 7, 2026: a partnership with Drumstick and Cody Rhodes that included a limited-edition Red, White & Blueberry cone and campaign activity around WrestleMania 42. The announcement described limited-time availability at Walmart. This was a separate promotion, not evidence that the Good Humor WWE ice cream bars had returned. (WWE, April 7, 2026)
What is their legacy?
The bars’ staying power rests on a simple, unusual pairing: a familiar ice-cream sandwich format, a stick that made it easy to hold, and a wrestler’s likeness on the cookie. Punk’s 2011 calls to “bring back the WWE ice cream bars” kept that combination visible years after production ended. Later products borrowed the broad idea of wrestling-themed frozen treats, but their different formats and partnerships matter: a stick-free sandwich or a Drumstick cone is not the same product as the original.
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