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The Hilarious Tasmania Tourism Ad in a Danish Newspaper After Queen Mary’s Crowning

A full-page Tasmania tourism ad in Danish newspaper Politiken invited readers to ask their queen about the island’s views.
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A full-page Tasmania tourism ad in Danish newspaper Politiken joked that the island’s scenery was fit for a queen. Its line, as quoted by PerthNow, was: “Down here our views are fit for a Queen. Just ask yours.”

What did the ad say?

The reported advertisement read: “Down here our views are fit for a Queen. Just ask yours.” It used Tasmania’s scenery as the punchline, inviting Danish readers to ask their own queen about the views.

Why was Tasmania linked to Queen Mary?

The joke drew on Queen Mary’s Tasmanian connection and her new royal role after her crowning. The ad connected the island’s landscapes with the queen rather than making a claim about a particular destination or travel experience.

Where and when was it reported?

PerthNow reported on 17 January 2024 that Tourism Tasmania CEO Sarah Clark had shared the advertisement on LinkedIn “earlier this week.” The report describes it as a full-page ad in Danish newspaper Politiken, but does not establish the exact date it appeared in the newspaper. Read the PerthNow report.

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What is known about the campaign?

The report identifies the ad’s wording, its placement as a full-page advertisement in Politiken, and Clark’s LinkedIn share. It does not provide a primary campaign asset or report audience reach, visitor impact, or other performance figures.

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