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Talking Tom & Friends and FED Fitness promoted a family movement campaign in 2025, encouraging people to share simple activities they could do together at home. The documented #TomSaidNoSkipDay challenge ran from September 24 to October 19, 2025; the available sources do not establish that it or the partnership is still active in 2026.
What was the Talking Tom and FED Fitness partnership?
FED Fitness announced a licensing partnership with Talking Tom & Friends in July 2025 under the theme “Sweat with Talking Tom. Fitness at Home.” FED Fitness described the goal as making home fitness more engaging and accessible for families. Its August 13 announcement said the partnership would continue throughout 2025, with additional campaigns planned.
The announcement framed Talking Tom as an at-home workout companion. FED Fitness also said the franchise had more than 19 billion downloads worldwide and that it had served more than 10 million households worldwide; these are company-published figures from 2025, not independently verified counts. The company separately said more than 400 creators worldwide were participating in the campaign.
How did #TomSaidNoSkipDay work?
FED Fitness described the activation as running from September 24 through October 19, 2025. Its September 30 announcement invited parents and children to move and share examples of activity. The suggested participation steps were:
#1 Best Overall
- Cute, Cuddly & Interactive: Ginger has fun and exciting talk bac feature, simply press the button and she'll listen and repeat what you say in her voice.
- Sound Effects: She has included 16 different sounds from the app.
- Official Cuddly Toy: Official Talking Tom & Friends toy produced by Dragon-I Toys.
- Easy to use: Simple press her handto operate, simple and easy for young children to use and have fun.
- Made with quality materials. Features require 3 x AAA batteries, not included.
- Follow FED Fitness on Instagram.
- Share the campaign post to your Story.
- Post a workout or other activity with #TomSaidNoSkipDay.
Examples included morning stretches, family workout sessions, dancing, trampoline jumping, and doing pushups with children. These were campaign prompts, not a prescribed exercise program or a medically validated regimen. The release put the idea simply: “The goal is simple—just get moving.”
Did families need fitness equipment?
No. The campaign examples included activities such as stretching and dancing that need no specialized gear. FED Fitness promoted equipment alongside the partnership, but buying products was not necessary to take part in the movement idea.
Rank #2
- This 12 inch tall Ben plush toy comes packed with features, he plays sounds from the app and has a super fun interactive talkback feature where he will listen and repeat what you say in his voice. This exciting feature is loved by kids and promotes and encourages speaking in younger children - an educational toy that they will love to play with!
- Interact with Ben using the multiple touch points found within his arms, head, stomach and feet, each offering various sound effects, new and familiar to any fan of the Talking Tom And Friends app!
- Ben is a fan favourite and will make a perfect gift and addition to any Talking Friends collection, he is also an original high quality plushie that kids love, he is cuddly, warm and funny.
- We offer a wide selection of Talking Tom And Friends original merchandise, check out our store for offical plushies, backpacks, bundle deals and more!
- Requires 3xAA batteries, not included. Age rating 3+ years.
FED Fitness’s August 2025 announcement listed magnetic exercise bikes, rowing machines, functional trainers, treadmills, strength equipment, and other home fitness products. The September campaign announcement named an adjustable Feierdun dumbbell pair and a Niceday CT11S elliptical as prizes. Those mentions do not establish current stock, prices, or suitability for a particular household.
Choosing an optional activity or product
- For no-equipment movement: try a short stretch break, dancing, or a family activity that fits your space and abilities.
- For strength training: adjustable dumbbells are one equipment category linked to the campaign, but the sources do not give age-specific guidance. Do not assume adult weights are appropriate for children.
- For cardio: an elliptical or other cardio machine may suit a household that has room for equipment; the campaign material does not establish that any particular model is right for you.
What is known about availability now?
The documented campaign dates and partnership plans are from 2025. The available sources do not confirm whether the partnership, campaign, or any related offer remains active in 2026. FED Fitness’s site search result described additional family-oriented gear, including trampolines and scooters, but current listings, prices, and product suitability were not verified.
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Rank #3
- Features: Fun talkback - press the button to listen and she will repeat what you say in her voice
- Funny Talkback Feature: Promote talking in young children or just have lots of fun with the talkback toy - Simply press her hand and talk to Angela and she will repeat back to you in her own voice, just like the app!
- This cuddly and cute plush toy has standing measurements of 12 inches (~30cm) head-to-toe and seating measurements of 8 inches (~20cm).
- Lasting, quality materials - The stuffed toy is made with soft Polyester material. Dry clean with cloth. Suitable for ages 3+.
- Uses 3x AAA Batteries (not included)
New Atlas published an article matching this topic and labeled it sponsored content. The campaign details above are described in FED Fitness announcements; neither those announcements nor the sponsored article establish that the campaign increased exercise, improved health, or created lasting family habits.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
