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A free scan shows the junk files, broken settings and background clutter dragging Windows down - then fixes them in one click.Free scan · Windows 10 & 11The closing arguments in T.I., Tiny and the OMG Girlz’ third trial against MGA Entertainment ended on September 20, 2024. The jury later found that some L.O.L. Surprise! O.M.G. dolls infringed the group’s trade dress or misappropriated its identity. The case did not end with the damages announced after that verdict: a later jury rejected punitive damages on July 1, 2026, while the reported actual-damages award remained in place.
What the third-trial closing arguments were about
The September 2024 trial concerned claims that MGA Entertainment’s L.O.L. Surprise! O.M.G. dolls copied the OMG Girlz’ asserted trade dress and misappropriated the group’s name, likeness or identity. The eight-member jury began deliberating after closing arguments on Friday, September 20, and resumed deliberations on Monday.
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For closing, the plaintiffs focused on seven dolls. Their damages expert proposed a range of $17 million to $24.5 million for those dolls, according to Rolling Stone’s September 2024 report. That was the plaintiffs’ expert’s proposal, not the amount ultimately awarded.
The group’s asserted look
In testimony, the OMG Girlz’ look was described as three elements together: the group’s name, vivid pink, purple and blue hair, and edgy clothing. T.I., Tiny and group members said particular dolls resembled their publicized appearances. MGA disputed that the group had a legally protectable signature look and challenged the plaintiffs’ comparisons of the group and dolls.
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What each side argued
Plaintiffs’ lawyer John R. Keville told jurors, “This case is really about one side that believes they can do what they want, and they can push people around.” MGA lawyer Paul J. Loh called the allegations “baseless and offensive,” disputed that the group had a protectable trade dress, and argued that MGA sold the dolls without customer confusion. Loh also said, “It’s not right what’s happening.” These were each side’s courtroom arguments, not findings by the jury.
What the jury decided in September 2024
On September 23, 2024, the jury found that a number of dolls infringed the OMG Girlz’ trade dress and/or misappropriated the group’s name, likeness or identity. The Associated Press reported awards of $17.9 million in actual damages and $53.6 million in punitive damages after the verdict. Those were the third-trial results; the punitive award was later eliminated.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why the September 2024 verdict was not the end
The lawsuit followed a cease-and-desist letter in 2020. MGA filed a declaratory-judgment action, and the OMG Girlz and related parties counterclaimed. The case took several trials before reaching the later punitive-damages proceeding.
| Proceeding | Outcome |
|---|---|
| January 2023, first trial | Mistrial. |
| May 2023, second trial | Verdict for MGA. The judge ordered a new trial after finding a jury instruction erroneous in light of the U.S. Supreme Court’s Jack Daniel’s decision. |
| September 2024, third trial | The jury found against MGA on some trade-dress and identity-related claims and awarded actual and punitive damages. |
| July 2026, fourth trial | The jury rejected punitive damages. The proceeding focused on punitive damages only. |
The court’s post-trial order recounts the earlier proceedings and the 2024 verdict. A July 2026 report by Legal Affairs and Trials says Judge James V. Selna had eliminated the 2024 punitive award before the fourth trial. After the new jury rejected punitive damages on July 1, the report said the earlier actual-damages award—described there as approximately $17.8 million—remained in place. The Associated Press’s $17.9 million figure reflects its reporting after the 2024 verdict; the later report uses an approximate figure.
What is known about the case now
As of the July 2026 report, MGA’s lawyers planned to appeal. The available reporting does not establish whether an appeal was later filed or how any appeal was resolved. It is therefore inaccurate to describe the $53.6 million punitive award from 2024 as still operative, or to say an appeal succeeded or failed.
The parties also disputed the business context. Rolling Stone reported that trial evidence described more than $300 million in L.O.L. Surprise! O.M.G. doll-line revenue from 2019 to 2022 and $7.8 million from 2023 to 2024. These figures were reported as evidence heard at trial, not as independently audited totals.
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