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Starbucks’ 2026 Holiday Merchandise Preview: Cups, Collections and Release Dates

Starbucks has previewed four 2026 holiday merchandise collections, but has not yet revealed new disposable cup patterns or the Red Cup Day date.
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Starbucks has not yet revealed its 2026 disposable holiday cup patterns. Its October 5 preview covers seasonal drinkware and gifts instead: most collections are scheduled to arrive November 5, while the Winter Wonderland collection is scheduled for November 17. The company says Red Cup Day will return later in the season, but has not announced its date or giveaway cup design.

What are the Starbucks holiday cups this year?

As of October 8, 2026, Starbucks has previewed holiday merchandise, not the new disposable cup artwork many customers look for each year. The 2026 announcement names four merchandise collections. It does not name 2026 disposable cup patterns. Starbucks says the holiday merchandise will begin arriving in coffeehouses and online at Starbucks Shop on November 5, except for the Winter Wonderland collection, scheduled for November 17. Starbucks’ 2026 holiday merchandise preview

Collection Design theme and items Scheduled availability
Holiday Village – Pike Place edition Seattle and Starbucks’ Pike Place roots, represented by mugs, ornaments, a snow globe and a ceramic coffeehouse modeled on the original Pike Place store. November 5, 2026
Bearista Bearista-adorned drinkware, a collectible plush keychain and coordinated accessories. The original Bearista Glass Cold Cup is also set to return. Collection: November 5, 2026. Bearista Glass Cold Cup: timing not yet announced.
Winter Wonderland Cool-toned drinkware inspired by snow and icy landscapes, including a quilted light-blue cold cup, iridescent water bottles and statement tumblers. November 17, 2026
Peppermint Mocha Retro-styled pieces inspired by the seasonal drink, including a glass holiday tree cold cup, handled travel tumbler and striped ceramic espresso cup. November 5, 2026

These are merchandise collections, not a confirmed catalogue of this year’s disposable hot- and cold-cup patterns. Items and launch timing are as described in Starbucks’ preview and may be subject to change.

What did the 2025 holiday cup patterns look like?

The most recent disposable designs described in Starbucks’ official announcements are from 2025. The company named four hot-cup patterns and two cold-cup designs:

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  • Merry Apron Strings – Green: A green design inspired by baristas’ green aprons, with ribbon-like apron strings and festive bows.
  • Merry Apron Strings – Red: The red counterpart, which Starbucks linked to the seasonal shift to red aprons.
  • Coffeehouse Plaid – Red and Coffeehouse Plaid – Green: Hot cups featuring red and green checks, drawing on warm coffeehouse textures.
  • Merry Apron Strings Green and Merry Apron Strings Red: The two cold-cup designs Starbucks showed alongside the hot cups.

Those names and descriptions refer to the 2025 designs; they do not establish what the 2026 disposable cups will look like. Starbucks’ 2025 holiday cup story quotes creative director Kristy Cameron saying, “There’s something unmistakably magical about that moment the cups arrive – it’s as if the season officially begins.” The comment was published in the company’s November 5, 2025 story about that year’s designs.

When do Starbucks holiday cups come out?

For 2026, Starbucks schedules most holiday merchandise and seasonal beverages to begin November 5. The Winter Wonderland merchandise collection is scheduled for November 17. Starbucks has not given a date for the returning Bearista Glass Cold Cup.

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These merchandise release dates are separate from Red Cup Day, the seasonal promotion involving a reusable holiday cup. Starbucks says Red Cup Day will return later in 2026. At participating stores, customers can receive a collectible reusable holiday cup with any handcrafted holiday beverage, while supplies last. The announcement does not provide the event date or show the giveaway cup design. Starbucks’ holiday merchandise announcement and holiday-menu announcement

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How long has Starbucks had holiday cups?

Starbucks says its first holiday cups appeared in 1997 in four colors: deep magenta and three other jewel tones. The company says it took two more years for the cups to adopt their signature red. Starbucks’ holiday-cup history

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Starbucks K-Cup Coffee Pods, Medium Roast Coffee for Keurig Brewers, Holiday Blend, 100% Arabica, Limited Holiday Edition, 1 Box (32 Pods)
  • PREMIUM COFFEE IN A K-CUP POD: Celebrate the season with Starbucks Holiday Blend medium-roast coffee—this holiday gift brings the tastes of the season home in this box of 32-count K-Cup pods that makes the perfect white elephant gift for adults​
  • STARBUCKS HOLIDAY BLEND: An elegant coffee with delicious notes of sweet maple flavoring​ and herbs, balanced with a medium acidity and body
  • CAFÉ QUALITY: Starbucks adheres to the highest quality standards—shipping you the same carefully roasted 100% arabica coffee beans we brew in our cafés​
  • LIMITED-TIME EXCLUSIVE: Unwrap limited-edition holiday coffees, like our Starbucks Peppermint Mocha Naturally Flavored Coffee, Starbucks Holiday Blend or Starbucks Gingerbread Naturally Flavored Coffee
  • ETHICALLY SOURCED: We’re committed to offering ethically purchased and responsibly produced sustainable products of the highest quality

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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