The headline “Shane Warne, Sheik of Tweak, becomes King of Tweet” appears in ProBlogger’s press archive as the title of an October 2010 Melbourne Herald Sun item. ProBlogger’s archive says the item named blogger Darren Rowse Australia’s most influential Twitter user. The archive does not establish how that ranking was reached, and the original newspaper article was not located.
What the headline refers to
ProBlogger’s press archive records the headline “Shane Warne, Sheik of Tweak, becomes King of Tweet” as an October 2010 Melbourne Herald Sun item. Its wording pairs the names of two Australian public figures with a play on words about Twitter: Warne is cast as a “King of Tweet,” while “Sheik of Tweak” riffs on his cricket reputation. ProBlogger’s press archive is a retrospective listing, not the newspaper article itself.
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What ProBlogger says about Darren Rowse
The archive adds that Darren Rowse was named Australia’s most influential Twitter user. That is a qualitative ranking claim as presented in the archive, not a documented statistic: the listing gives no ranking source, criteria, or method. It is therefore best understood as what ProBlogger says the newspaper item reported, not as an independently verified assessment of Twitter influence.
What remains unconfirmed
The original Herald Sun story was not located, so its full wording, supporting evidence, and the basis for the Rowse description cannot be checked from the available archive. The listing establishes the headline, its October 2010 date, and ProBlogger’s summary of the item; it does not establish how the newspaper or any underlying source arrived at the ranking.
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