The Tool Desk
Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Serena Williams announced WYN BEAUTY on April 4, 2024, as a makeup line built around her idea of “active beauty”: products meant to fit a full everyday schedule, whether or not the wearer is an athlete. The launch comprised 10 products and 91 shades across complexion, lip, and eye makeup. WYN announced sales through its website and a US Ulta Beauty launch beginning April 7, 2024; those are launch-era details, not confirmation of current stock.
What is WYN BEAUTY?
WYN BEAUTY is a makeup brand founded by Serena Williams through a joint venture with Good Glamm Group, according to the brand’s April 4, 2024 launch announcement. Williams framed the line around makeup that could keep up with everyday activity, drawing on the practical demands of wearing makeup during a professional tennis career. The name and visual identity also reflect her connection to tennis: Williams told Vanity Fair that the chartreuse color recalls a tennis ball and her evolution beyond the sport.
Why did Serena Williams create it?
Williams said that during her career she looked for makeup that would still look good after hours on court. She mixed products and developed formulas while traveling, then wanted makeup she could apply early and wear through work and family responsibilities. In the launch announcement, she said, “I needed makeup that could truly move with me.”
That background helps explain the breadth of the launch range: it included complexion products, but also eye makeup and lip colors suited to quick routines. Williams also described changing beauty expectations around tennis over the course of her career, and her own use of eyeliner, long-wearing lip color, mascara, and brow products.
What products were in the launch range?
WYN announced 10 products and 91 shades across face, lip, and eye categories. The following names are the launch assortment, not a guarantee that every item remains available today.
- Complexion: Featuring You Hydrating Skin Enhancing Tint SPF 30; Nothing to See Soft Matte Creamy Concealer.
- Lip and cheek: MVP: Most Versatile Pigment Multifunction Lip and Cheek Color; Word of Mouth Max Comfort Matte Lipstick; Say Everything Max Intensity Featherweight Lipstick; No Words Needed Lip Serum.
- Eyes and brows: Glideline Waterproof Liquid Eyeliner; Glideline Longwear Eye Pencil; Big Vision Lengthening & Defining Tubing Mascara; Taking Shape Brow Shading Pencil.
The launch announcement and its product details are available in WYN BEAUTY’s press release.
Rank #2
- Cosmetics brush--an present for those who love makeup or even just learning and experimenting with makeup,makeup
- Cosmetics brush kit--perfect for both daily use and professional use,cosmetics brush
- Makeup brush for woman--premium help to make charming makeup each day,cosmetics brush
- Powder brush--these brush bristles are fine, and dense which makes the application much nicer, and the denseness provides a even application,cosmetics brush
- Professional makeup brush--no shedding or separating bristles, and are completely safe for washing and cleaning them,cosmetics brush
How many shades does WYN BEAUTY have?
At launch, WYN stated that the 10-product assortment had 91 shades in total. Vanity Fair reported that the Featuring You SPF 30 skin tint came in 36 shades. Reports on the launch concealer differed: ABC News described 20 shades, while Allure later reported 24. Those figures should be attributed to the respective outlets rather than treated as a settled current shade count.
Product listings can change after launch. On October 8, 2026, WYN’s homepage featured Nothing to See concealer at $25 with 20 shades, Big Vision mascara at $19 with one shade, and Acceptance Speech lip gloss at $20 with eight shades. These are dated homepage listings, not a complete inventory or confirmation of availability elsewhere.
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- Cosmetic mixing spatula:palm-sized, easy to fits your makeup bag, size for traveling and taking along,cosmetci mixing palette
- Cosmetci mixing palette:stainless steel material, smooth and professional texture, supper easy to clean,makeup mixing palette
- Makeup mixing spatula:stylish, fashion and lovely looking, great tool for mixing your foundations, lipstick, concealers, pigments etc, and create and fashion,cosmetci mixing palette
What is the SPF 30 skin tint?
Featuring You Hydrating Skin Enhancing Tint SPF 30 was WYN’s launch complexion product combining a skin tint with SPF 30 labeling. Vanity Fair reported 36 shades at launch. The supplied launch information establishes the product name and SPF label, but does not establish its sun-protection directions or independently tested wear performance; follow the product’s current packaging and directions for use rather than treating a makeup tint as a substitute for appropriate sun protection.
Where could shoppers buy WYN BEAUTY?
For the 2024 launch, WYN announced availability on its own website and an exclusive US retail partnership with Ulta Beauty. The brand said the line would launch at Ulta.com and 685 Ulta stores beginning April 7, 2024. This historical announcement does not establish current store count, stock, or present corporate arrangements. Check the brand’s official website or Ulta Beauty for current listings.
Rank #4
- Eyeshadow crayons--the eye shadow stick kit is for various occasions, such as dating, party, wedding, or daily makeup,Eye Highlighter
- Makeup stick--all colors can be superimposed to get more collocations, allowing you to try more different styles,Eyeshadow Pen
- Eyeshadow pencil--its smearing effect is shimmer, making you look shiny and charming under different light angles,Eye Shadow Stick
- Eye highlighter stick--eye shadow stick glides on smoothly for high-impact color, and blends beautifully to create an eye shadow look all day,Lying Silkworm Pen
- Eye makeup tools--features the long period of holding color, making you keep a state for long time,Eye Makeup Tool
Is WYN BEAUTY designed for deeper skin tones?
WYN says its products were formulated, tested, and perfected with deeper skin tones as the starting point. That describes the brand’s stated development approach; it is not independent proof that every product or shade will match every person. For a particular complexion product, shoppers should consult the current shade range and product information, and assess undertone and depth individually.
Quick Recap
Best Value
- Portable dressing mirror-- small and lightweight, the handle is comfortable and easy to hold. it can be put in a purse or backpack and take it with you to view makeup details.
- Girl wallets-- the product is made of premium abs material for long time and use, practical and useful.
- Metal wallet-- our beautiful vintage hand-held mirrors can be used for makeup, hair styling, facials, wearing necklaces, daily personal skin care or hanging in the room as a decoration.
- Handheld mirror-- easy to carry this mirror for outdoor activities, size for daily use or.
- Make up mirror-- compact size and ergonomic handle design make it very convenient for you to use.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
