Rihanna starred in Louis Vuitton’s Spring 2024 campaign for Pharrell Williams’s debut collection at the house, carrying colorful monogrammed Speedy bags. The campaign puts her in luxury fashion, while LVMH lists Fenty Beauty by Rihanna in its beauty portfolio. That corporate connection is real; the available sources do not establish that Louis Vuitton and Fenty Beauty directly compete.
What the Louis Vuitton campaign showed
Fashionista’s June 26, 2023 update identified Rihanna as the face of Pharrell Williams’s first Louis Vuitton campaign, for Spring 2024. The images were first revealed on the façade of Paris’s Musée d’Orsay ahead of the collection’s runway debut. In the campaign, Rihanna wears a leather jacket featuring Pharrell’s take on the Damier check and carries colorful, monogrammed Louis Vuitton Speedy bags.
Fashionista credited Keizō Kitajima and Martine Syms with photographing the images, and Cynthia Lu and Matthew Henson with styling them. These details come from fashion press coverage of the campaign.
Does Louis Vuitton compete with Rihanna’s Fenty brand?
Not on the evidence available for this campaign. The featured product is a Louis Vuitton handbag, part of the house’s fashion and leather-goods business. LVMH’s 2025 Universal Registration Document lists Fenty Beauty by Rihanna among the group’s beauty brands. That identifies a portfolio relationship, but it does not show that Louis Vuitton and Fenty Beauty compete directly.
#1 Best Overall
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The headline’s “Fenty” wording also needs care: Rihanna’s official site includes updates for Fenty Beauty and Fenty Skin, as well as Savage X Fenty. Those names cover distinct businesses and categories; none should be treated as interchangeable with the Louis Vuitton collection shown in the campaign.
What can—and can’t—be concluded
- Established: Rihanna starred in Louis Vuitton’s Spring 2024 campaign for Pharrell Williams’s debut collection, carrying Speedy bags.
- Established: LVMH’s 2025 report lists Fenty Beauty by Rihanna among its beauty brands.
- Not established by these sources: direct competition between Louis Vuitton and Fenty Beauty, a Fenty-versus-Louis Vuitton rivalry, or claims about market share or sales competition.
The campaign is best understood as Rihanna appearing in a major luxury-fashion campaign alongside her separate business presence in beauty—not as evidence that Louis Vuitton is competing with Fenty Beauty.
Quick Recap
Best Value
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Sources
- LVMH, Universal Registration Document 2025
- Rihanna / Roc Nation, official site
- Andrea Bossi, Fashionista, “A Pregnant Rihanna Stars in Pharrell’s First Louis Vuitton Campaign [Updated],” June 26, 2023
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