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Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Repair Windows errors before they cause bigger problemsFix Now →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Paris Hilton and 11:11 Media launched Slivingland on Roblox in August 2023 as a social world built around music, fashion and play. The original experience included a nightclub, a music mini-game, pet sidekicks, photography challenges and limited digital fashion. A separate Hilton Honors promotion arrived in January 2024; it was a later, time-bound activation, not part of the launch. Roblox’s listing remains online, but as of October 8, 2026, it reported no running experiences.
What Slivingland was on Roblox
Roblox’s Slivingland listing identifies Paris Hilton and 11:11 Media as its creators. The August 2023 launch report from The Drum also credits Sawhorse Interactive as a co-creator.
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The project was a themed Roblox experience rather than a physical product or a conventional documentary about Hilton. Its central idea was a place for fans to meet and take part in social activities with a Paris Hilton-inspired aesthetic. The Roblox listing describes discovering and collecting items, building a squad, partying, shopping for digital accessories, limited user-generated-content releases and the 11:11 Club.
What players could do at launch
The launch-era experience combined several kinds of social play and collectible content:
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- Join four famous characters from the world of Roblox and create your own imaginative adventures
- Mix and match parts to build your own unique Roblox character
- Deck out your figures with the included accessories
- Each package comes with a redeemable code to unlock an exclusive virtual item on Roblox
- Collect all your favorite Roblox figures today!
- Visit the nightclub: The Drum’s August 11, 2023 report describes a club as a central gathering space.
- Play a music mini-game: Music was part of the interactive activity, not just background scenery.
- Bring pet sidekicks: Players could have virtual pets accompany them.
- Take photos and unlock collectibles: A photography challenge connected exploration with collectible rewards.
- Collect limited Y2K-inspired digital fashion: The reported launch collection included ten limited-edition pieces, among them pink headphones, chokers and a virtual version of Hilton’s pink Sliving Suit.
These items were digital fashion or in-experience user-generated content. The available sources do not establish that they were physical merchandise.
How the Hilton partnership changed the experience in 2024
On January 22, 2024, Hilton announced a separate activation inside Slivingland. Its company announcement described a digital Hilton lobby, branded digital swag, quests and limited wearables, alongside a campaign commercial recreated with Roblox avatars. Hilton called the activation its first foray into the metaverse.
The promotion connected virtual activity to real-world loyalty benefits, but the points were not earned simply by playing Roblox. Hilton said eligible users could receive Hilton Honors points through sign-ups completed outside Roblox. The published offer was historical: Hilton said it included more than 12 million points, with 111 winners receiving 11,111 points each and 11 people receiving Diamond Status. Those were the terms announced for that campaign, not an offer shown to be available now.
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- Each series features 24 figures
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Hilton’s article quoted Paris Hilton saying she wanted fans in the metaverse to have “unforgettable and rewarding experiences,” and described the collaboration as a way to “stay – and slay” in the virtual world and at Hilton hotels and resorts. The quotations reflected the campaign’s pitch; they do not establish that a current rewards promotion is running.
Can you still play Slivingland?
The Roblox listing was still accessible when checked on October 8, 2026, and continued to describe the experience. However, Roblox reported no running experiences at that time. That status means the listing existed but did not show an available running instance during the check; it does not establish that Slivingland has been permanently closed. Roblox availability can change.
What is known about Slivingland’s audience
Marketing Dive reported on January 23, 2024, that 11:11 Media said Slivingland had attracted more than 1 million visitors in its first 30 days and that 97% of its traffic was organic. These are company-attributed figures as reported by Marketing Dive, not independently audited measurements established by the available reporting. No independent audience, engagement or revenue figures are established here.
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